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On October 13th, a video posted by the vice president of polar krypton eating hot pot in the car posted on the popular search site of Weibo, causing a lot of heated discussion among netizens.

It is understood that on October 11, Yang Dacheng, vice president of extreme krypton intelligent technology, released a video about several good friends eating hot pot in the car when he was promoting his new model MIX on Weibo. And the article said: "the product still needs to listen to the most real voice of the user, and the product definition stage is still in place to create extreme krypton mix with the user."

In the video, you can see an expandable table in the car with a hot pot bottom and some small dishes under the hot pot. In the video, Yang Dacheng said,'We are eating in the car now, and the air conditioner is still very cool. It also means that mahjong can be played in the car.

This promotional video immediately attracted a heated discussion among netizens. One netizen commented on Yang Dacheng's Weibo video: "if there is no demand, I will help you create demand." The last car smells like hot pot and the ceiling seats are full of oil ideas. I don't think it's practical for most people. In addition, some netizens also expressed their support, pointing out that Polar Krypton Mix is a future-oriented single-box design and should also be the first to land. The single compartment is the product of meeting the high-order smart driving, breaking the physical cutting of the space and breaking the one-way layout of the seat. Eating hot pot is to show the ability of defining the space of the single compartment.

Yang Dacheng also posted a video in response to netizens' comments yesterday. He said that the original intention of posting the video of eating hot pot in the car was to show more various scenes of the lower pole krypton mix. I did not expect to trigger so much discussion. Thank you for your suggestions and feedback. " On the question of how netizens solve the smell of eating hot pot in the car, Yang Dacheng revealed in the video that eating hot pot in the car can be regarded as a "new camping experience." the new car is equipped with a powerful fresh air system, and there are many changes in the space in the car. you can play cards, drink tea and chat, or even have a hot pot inside. Finally, it is said that more usage scenarios need to be announced at the press conference.

With the rapid development of new energy vehicles, manufacturing hotspots are the marketing techniques that many car companies will use when new cars are on the market. Previously, Liu Tao, CEO of Zhiji, made dumplings in the car during the live broadcast in order to promote its model LS6, a move that also aroused heated discussion among netizens at that time. Many netizens have pointed out that such an application scenario is not necessary without considering the actual situation.

In fact, in the Internet era, car companies warm-up publicity for their new cars is also an indispensable link. But it is worth mentioning that a good marketing plan can indeed win the favor of users for enterprises, but also make new cars get more attention. But on the contrary, bad marketing will also have a negative effect on the reputation of the brand. Some industry insiders pointed out that the marketing of car companies' models had better be guided by consumer demand, and the most important thing is to launch products in line with the consumption scene for consumers.

Data show: polar krypton is Geely's new intelligent pure electric car brand, established in April 2021. At present, polar krypton cars are sold under the polar krypton 001, polar krypton 009, polar krypton X, polar krypton 007 and other models. This time, the polar krypton MIX model displayed by Yang Dacheng was officially named ZEEKR MIX in March. The new car was unveiled at the Beijing auto show, positioning the big five-seat SUV, and the new car is expected to go on sale in the fourth quarter, according to officials. Relevant data show that from January to September this year, the cumulative sales of polar krypton cars was 142873, an increase of 81 per cent over the same period last year. According to the plan, the annual sales target of polar krypton this year is 230000 vehicles, and the current completion rate is 51%. If you want to meet the annual sales target for taxi-hailing, you still need to work harder.

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