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SAIC was overtaken by BYD again, and BYD won the title of the largest car company in China!

In September, SAIC's wholesale sales were 313300, down 35.03 per cent from a year earlier, while BYD was 419400, up 45.91 per cent from a year earlier. This is the fourth consecutive month that BYD has surpassed SAIC. Previous data showed that from August to June, BYD overtook SAIC with 115400 vehicles, 90900 vehicles and 41200 vehicles respectively to become the largest automaker in China.

In the first three quarters of 2024, BYD sold 2.7479 million vehicles, up 32.13% from the same period last year, while SAIC sold 2.6493 million vehicles, down 21.56% from the same period last year. Compared with the previous August sales, BYD's growth rate has increased, while SAIC's decline continues to expand. Under the rise and fall of each other, BYD officially overtook SAIC to become the largest automaker in China. According to the current market performance, the gap between BYD and SAIC will continue to widen.

The large automobile manufacturers represented by SAIC lead the development of China's automobile industry in the era of fuel vehicles, but they are obviously weaker than other independent brand car companies in the tide of transforming new energy vehicles. The technical advantages established by SAIC's joint ventures in the fuel vehicle market have been gradually weakened, while the technical capability and brand awareness in the field of electric vehicles have not yet been formed, and the best window for electrification transformation is narrowing day by day. Jia Jianxu, president of SAIC, has said publicly that the industry presents the characteristics of "internal and external pressure" in 2024, the domestic sales of new energy vehicles continue to increase, the sales of fuel vehicles continue to decline, the price war intensifies, and the industry is highly inward. At the same time, Chinese car companies are facing pressure to expand in Europe and other overseas markets, resulting in a sharp increase in operating pressure.

SAIC's poor sales are mainly affected by its joint ventures. SAIC-Volkswagen, SAIC-GM and SAIC-GM Wuling are all unsatisfactory, and the reason is mainly affected by the continuous impact of the "price war" in the domestic automobile market. as the profit pillar of SAIC Group, the "decline" of joint venture automobile enterprises has seriously affected the company's performance. In terms of sales in the first three quarters, SAIC GM had the biggest decline, with cumulative sales of 278500 vehicles, down 61.55% from a year earlier. SAIC-Volkswagen is also not ideal, with cumulative sales of 772100 vehicles, down 7.24% from a year earlier. SAIC GM Wuling had the smallest decline of 5.23%, with cumulative sales of 840000 vehicles.

In addition to the joint venture car enterprises, sales of independent brands are also mediocre, with SAIC passenger car sales totaling 481300, down 26.01 per cent from the same period last year. In recent years, with the acceleration of product layout by independent brands including BYD, Geely and Chery, the performance of Roewe, Mingjue and Feifan of SAIC passenger cars is not satisfactory. SAIC Chase's overall sales were not high, at 141200 vehicles, down 12.72% from a year earlier. The only bright spot of SAIC Group is the high-end new energy brand Zhiji Automobile, which sold 37500 vehicles in the first three quarters, an increase of 147.96% over the same period last year. However, because the overall volume is not large, even if it achieves substantial growth, it is almost negligible for SAIC Group. Especially in the context of the current 200000 yuan electric car market, it can even be said that SAIC has not even gained a foothold.

As a private automaker that overtook SAIC, by the end of September 2024, BYD's cumulative car sales had reached 2.7479 million, an increase of 32.13% over the same period last year, while BYD's sales target was 3.6 million in 2024. In the next three months, as long as BYD's monthly sales reach 300000, it can successfully achieve its sales target of 3.6 million, and according to the current market trend. The fourth quarter is the key for the auto industry to hit sales, so BYD is likely to hit a new high in the next three months, so 4 million vehicles may not be a problem for BYD, just need to maintain an average monthly sales of 420000.

At the 2024 Chengdu Auto Show, BYD official announced the new dynasty IP "Xia", and the first medium-and large-scale MPV "Xia" debuted. This new car is the sixth product line named after the Qin, Han, Tang, Song and Yuan dynasties. It is expected to sell for more than 300000 yuan. It competes with Wei Brand Gaoshan and Lantu Dreamers and other MPV. Once the new car is released, its booth is also packed.

On Sept. 23, two new BYD cars, the Haishi 05 DM-i and the second-generation Song Pro DM-i, launched four models at the same price, with a price range of 11.28-142800 yuan. It is understood that Haishi 05 DM-i and Song Pro DM-i are located in the compact SUV, the power is equipped with 1.5L plug-in hybrid power, equipped with BYD's latest DM5.0 plug-in hybrid technology, the two cars will be sold in Ocean Network and Dynasty Network respectively after they are on the market.

BYD's sales growth is also inseparable from the growth of overseas markets. Data show that BYD sold more than 300000 ‌ units overseas in the first three quarters of 2024. BYD has continuously improved its layout in overseas markets and has further enhanced its brand influence in the global market by launching more new models. On October 9, BYD announced that it would officially enter the Tajik market, which is its second market in Central Asia. Cao Shuang, deputy general manager of BYD Central Asia Co., Ltd., mentioned that the automobile industry chain in Central Asia is booming and has broad market prospects, which is an important global layout link for BYD. As of September 2024, BYD's new energy vehicles have spread to 95 countries and regions around the world.

At present, BYD owns four major brands: BYD, Teng Teng, equation Leopard, and look up. With the further launch of new models, BYD is expected to accelerate the grabbing market share of joint venture fuel vehicles, strengthen economies of scale and promote profits. As for momentum, equation Leopard, look up, if the market size is further expanded, it can further improve the profitability of BYD Motor.

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