AutoBeta(AutoBeta.net)10/15 Report--

On September 1st, Great Wall Motor announced its production and sales of KuaiBao in August. Data show that Great Wall sold 94500 vehicles in July, down 17.21% from a year earlier, the fourth consecutive month of year-on-year decline. Sales totaled 745400 vehicles from January to August, up 0.40% from the same period last year. Among them, overseas sales of 40500 vehicles in August, January-August cumulative sales of 280100 vehicles. Sales of new energy vehicles were 24800 in August and 181400 from January to August. Compared with the annual sales target of 1.6 million vehicles set at the beginning of the year, Great Wall achieved only 46%, which is more difficult to achieve.

As in the past, except for the tank brand, the Harvard brand, the WEY brand and the Euler brand all declined year-on-year, with the biggest decline in the Euler brand, down 49.53% from the same period last year. The sales volume of the WEY brand also fell sharply, down 46.58% from the same period last year. Whether it is monthly or annual sales, the tank brand is the brightest performer, with monthly sales up 11.42% year-on-year and annual sales up 74.67%.

Harvard has been the main sales force of Great Wall in the past few years, but under the impact of the new energy vehicle market, the halo of the Harvard brand is gone and sales are facing a decline. Since the beginning of this year, Harvard brand sales have declined since the second quarter, falling 9.97%, 15.35%, 19.11%, 15.92% and 15.57% respectively from April to August compared with the same period last year. Among the Harvard brands, the most important model is the Harvard H6, which once led Great Wall all the way up, but the times have changed, but the Harvard H6 remains the same, making it difficult for it to continue its glory.

The Euler brand was the worst, with sales of 5151 vehicles in August, down 49.53 per cent from a year earlier. At present, there are only three models on sale under the Euler brand: good Cat, Ballet Cat and Lightning Cat. No new car has been launched since 2023, and the overall sales are still borne by Euler Cats, which sold 3655 units in July, compared with 183Lightning Cats and 175Ballet Cats.

The WEY brand was also dismal, with sales of 3001 vehicles in August, down 46.58 per cent from a year earlier. It is understood that there are only three models of Wei Brand on sale, namely Blue Mountain, Alpine and Mocha, whose main source of sales is Blue Mountain. This medium-and large-scale SUV has accumulated sales of 13711 vehicles in the first half of the year. On August 21, the new Wei Brand Lanshan Zhi driving version was officially launched, with a total of two models, with a price range of 29.98-326800 yuan. It is understood that the new car will carry 8295 chips, will also have an end-to-end smart driving model, and will be greatly upgraded in terms of smart cockpit and smart driving. Official figures show that 8571 of the new Blue Mountains have been on the market for 24 hours.

Wei Jianjun, chairman of Great Wall Motor, said at the listing conference that "when Wei Brand was first launched, the situation was very good, but the market was much more complicated than expected. In recent years, Wei Brand did face a lot of difficulties, its sales also declined, its positioning swayed somewhat, and it caught up with extremely inward rolls. In this unstable state, it did take some detours." Wei Jianjun said, "Wei Brand is a brand that gambles on surnames and will do it all the time."

The tank brand is the only brand that has achieved growth, with sales rising 11.42 per cent to 16400 vehicles in August and 74.67 per cent to 151100 vehicles in the January-August period. Different from other brands, the model performance of the tank brand is more balanced. At present, the models on sale include tanks 300,400,500,700, of which tank 300 is the main selling model, with sales of 6318 in July, followed by tanks 400 Hi-T and tank 500 Hi-T, 4007 and 2975.

Great Wall, which is in the critical stage of new energy transformation, with the introduction of more and more new energy models, the existence of its domestic new energy vehicle market is getting stronger and stronger. At present, Great Wall Motor has a strong performance in the fuel truck market as a whole, but it is obviously weak in the new energy vehicle market. Under this situation in Beijing, Great Wall Motor may be about to usher in further drastic adjustments. On August 30, Great Wall released its first-half results, showing that during the reporting period, its total revenue was 91.429 billion yuan, up 30.67% over the same period last year; net profit was 7.079 billion yuan, up 419.99% over the same period last year; net profit was 5.651 billion yuan, up 654.04% from the same period last year.

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