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A few days ago, SAIC GM Wuling officially released a new Hongguang MINIEV official map, the most eye-catching is the new car with four-door layout, the new car is based on Tianyu architecture S platform, positioning as A00-class mini electric vehicle. In addition, according to the latest new car declaration information of the Ministry of Industry and Information Technology, the new Hongguang MINIEV still retains the two-door version, which will be sold jointly with the four-door version.

In terms of appearance, the body outline of the new Hongguang MINIEV has become more rounded, and the overall design style is closer to the colorful fruit SUV, showing family features. The daylight is integrated into the headlamp group, and the charging port is still arranged in the front face LOGO cover plate. The side of the body, the profile of the new car and the waistline are also round, the rim cover adopts a brand-new two-color design, and the two-color ring rims are impressive. In terms of size, the length, width and height of the new car are 3256x1510 / 1578mm and the wheelbase is 2190mm, ensuring flexible steering and comfortable riding space, the same size as the two-door version, with a four-seat layout. In the rear part, the round shape of the rear and the front echoes, the taillight is also changed into a rounded shape, the position of the high brake lamp is moved to the upper edge of the rear windshield, and the opening of the rear door becomes larger, making it more convenient to pick up and put items.

In terms of power, the two-door and four-door versions are equipped with 30kW motors, which are consistent with the current high-power version and the same power as the two-door version, with a maximum speed of 100km/h and lithium iron phosphate batteries.

Hongguang MINIEV is a minicar owned by SAIC GM Wuling. Because of its cheap price, small and cute appearance, daily transportation in the city also meets the needs of most consumers, and it is produced by regular manufacturers, which is very different from the old Toule model on the market, which is also the main reason why Hongguang MINIEV became popular after its listing. According to the data of the Federation of passengers, Hongguang MINIEV sold a total of 444800 and 237900 vehicles from 2022 to 2023 and 125500 from January to August in 2024.

The rapid explosion of Hongguang MINIEV has attracted many car companies, and more and more competitors have appeared in the market, including Changan Lumin, Chery QQ Ice Cream, Geely Panda, Lingbao BOX, Pentium pony, Dongfeng scenery MINIEV and so on. These models all adopt a more square design, and the price is very close to Hongguang MINIEV. From the perspective of market performance, the launch of these models does affect the market of Hongguang MINIEV. Consumers no longer only choose Hongguang MINIEV, on the other hand, the mini-car market is gradually saturated. However, from the point of view of the mini-car market, Hongguang MINIEV is still the existence of the king level, which is also the market basis for its long-term accumulation and decline.

Although minicars are very popular, their profits are very low. In fact, many car companies layout minicars, in addition to taking on the task of volume, more is the stimulation of the double points policy. According to SAIC's latest financial report, SAIC GM Wuling had an operating income of 32.963 billion yuan and a net profit of only 97 million yuan in the first half of the year. In terms of positioning, the two-door version is expected to be basically the same as the cash, while the four-door version is expected to rise in price.

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