AutoBeta(AutoBeta.net)10/17 Report--

On October 17, BYD's online reporting center posted that it formally sued the self-media "987 Crazy Daddy".

BYD said it had noticed that the self-media "987 Crazy Daddy" had long posted false and insulting remarks on major platforms such as Douyin and Jinri Toutiao, seriously damaging the brand reputation of BYD and equation Leopard. In addition, the self-media is also suspected of releasing malicious videos aimed at BYD's female car owners in a defamatory and insulting way, causing serious adverse effects. In order to defend the legitimate rights and interests of the company, BYD will formally file a lawsuit against the self-media "987 Crazy Daddy", demanding that it publicly apologize, compensate for losses and eliminate the impact.

It is understood that the main video distribution platform of self-media "Crazy Daddy" is Douyin, whose first video was released on November 3, 2022. By the time it was banned, it had released more than 540 works and about 29000 followers. Judging from its video works, its favorite car brand is the tank owned by Great Wall Automobile, and almost all the videos related to the tank brand are mainly praised. In fact, there is nothing wrong with liking a certain brand, but the other brand videos released by the blogger, especially the BYD brand and its products, have been maliciously belittled and trampled on many times.

In addition, the blogger also made pornographic rumors about the blogger "Jennifer" after she posted a video saying that the sales of Great Wall cars were so low that they could not get on the card table and did not have to lift the table. In response, "987 Crazy Daddy" sent a video to create a pornographic rumor, and "Jennifer" said she would sue the court.

In recent years, the short video platform represented by Douyin is rising rapidly, and the new energy vehicle industry is booming. When short videos collide with the new energy car industry, in addition to normal car bloggers, traffic dividends have also spawned a number of black public relations and black bloggers, these accounts often have distinct likes and dislikes, brainless praise of the brands they like, and unprincipled and bottomless trampling on the brands they don't like, even spreading rumors. In this process, many brands have poor sales because of rumors, and the operation of enterprises has been affected.

In December 2021, BYD launched the "BYD Qinglang campaign", which aims to crack down on online black public relations chaos and maintain BYD's brand image, with a reward amount of 50, 000 to 1 million yuan. Since the beginning of this year, BYD has obviously stepped up its crackdown on online black public relations, offering a reward of 200000-5 million for evidence, and then suing a number of accounts one after another.

In May, BYD announced it would sue car blogger Yao * Qiang after its Douyin account "Daqin Army Shaanxi Regiment" posted a test video claiming to test the 100-kilometer fuel consumption of BYD's equation Leopard 5 in normal driving. and finally come to the conclusion that the fuel consumption of equation Leopard 5 is as high as 18 liters per 100 kilometers.

In August this year, BYD formally launched a lawsuit against its own media accounts such as "Xiaoyu doesn't understand cars" and "Tiger Wolf says cars". The details are as follows: 1, the self-media "Xiaoyu does not understand cars" released false and insulting remarks in its video, slandering the brand reputation of BYD and equation Leopard. 2. Self-media "Tiger Wolf talking about cars" and Jiang released insulting and slanderous remarks against BYD on several platforms, with obvious subjective malice.

The legal net is restored without leakage, and the network is not an illegal place. From a personal point of view, it is understandable to like a certain brand, but as a blogger with traffic, he should be cautious in his words and deeds, and should not set up people, trample or even discredit other brands through "dare to tell the truth" and so on. in order to create opposites to attract netizens' attention, such actions are easy to catch fire and will eventually be punished by the law. For enterprises, it takes good blacksmiths to make good steel! The success of an enterprise by no means depends on "black public relations", smear, rumor-mongering competitors, such an enterprise will eventually be punished by the law, will not go for a long time.

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