AutoBeta(AutoBeta.net)10/18 Report--

Chen Zhuo, president of Avita, apologized to users on Weibo at 1: 00 a.m. on Oct. 18. Chen Zhuo said that on the evening of October 17, APP appeared the wrong time information about the expected scheduling on the lock screen. Chen Zhuo pointed out: "this is a very serious and low-level mistake that has caused misunderstandings and troubles to everyone. I am very sorry."

The reason for this error is that recently, a user asked about the start time of the deferred payment. in order to let the user know clearly the latest delivery time, the Avita system iterated, but mistakenly displayed the expected "delivery time" of 6 weeks as "scheduling time". At present, Avita's production is fully accelerated and rolling shipments and deliveries are made every day to ensure delivery to 07 users within the promised cycle.

The aforementioned Avita 07, a brand new medium-sized SUV under Avita, is also the first model with pure electric extended range dual power system. It launched a total of six models at a price range of 21.99-289900 yuan on September 26. Among them, the price of the extended range version is 21.99-279900 yuan, which competes with Tesla Model Y, Polar Krypton 7X and other models in the car market, while the price of the pure electric version is 22.99-289900 yuan, which competes with the M5 extended range version in the car market.

On Oct. 13, Chen Zhuofa said on Weibo that since the launch of Avita 07, orders for Avita 07 have been hot, and in addition to the unusually hot Max version, orders for top Ultra versions are also in short supply, causing Ultra users to wait. In response to users' questions, "the delivery cycle of the Ultra version is longer than the Max version, which takes 2-6 weeks." Chen Zhuo explained that on the basis of the Max version, the Ultra version of Avita 07 is standard with empty suspension and ZF CDC, 21-inch wheels and rear ventilation and massage functions, of which the key components are manufactured in Germany, shipped to South Korea, and finally assembled into a complete vehicle at the Chongqing Mathematical Intelligence factory. The speed of material transportation and delivery has been affected by recent international logistics reasons. However, through emergency coordination and pull, the problem of material logistics has been solved, and the Ultra version will be put into production in late October and delivered in early November. The factory production line is now at full capacity and strive to deliver each new car to everyone as soon as possible. At the same time, it promises to deliver on time, with compensation of 150 yuan for one day of overtime and a cap of 15000 yuan.

So far, Avita is on sale, including Avita 11, Avita 12, Avita 07 three models. Among them, the first two models are based on the intelligent electric vehicle network platform (CHN) jointly developed by Changan, Huawei and Ningde. The current price of Avita 11 is 30.08-390800 yuan, and the price of Avita 12 is 26.58-400800 yuan. From the perspective of Avita's entire brand positioning, the cheaper Avita 07 has become the entry-level model of the Avita brand, while also shouldering the responsibility of sales.

Retail data show that Avita sold 25896 vehicles from January to September in 2024, surpassing the 23485 for the whole of 2023, but the overall market performance is still not bright. Among the subdivided models, the cumulative sales of Avita 12 and Avita 11 in the first nine months were 18226 and 7670 respectively. According to the plan, Avita will launch the extended range power models of Avita 11 and Avita 12 in the fourth quarter, and in the next three years, it will launch 17 new products, including medium and large 5-seat SUV, large 6-seater SUV, MPV and sedan, focusing on the 25-700000 yuan market.

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