AutoBeta(AutoBeta.net)10/22 Report--

On October 21, according to Sina Technology, Xiaomi adjusted Xiaomi Automobile's sales system and merged the Sales and Delivery Department of the Automobile Department into China. The purpose is to strengthen collaboration with mobile phone sales channels and further integrate automobile sales, delivery and service work to promote the entire ecological strategy of people, vehicles and homes.

At the same time, a screenshot of a suspected adjustment file was exposed on the Internet. According to the content of the exposed photos, officials said that car sales, delivery and service have entered a stage of steady development. Under the strategic guidance of "a full ecosystem of people, cars and homes," the Automobile Sales and Delivery Department needs to further integrate with new retail in China into a new retail system of "people, cars and homes" to achieve more efficient collaboration. After research and decision by the group management, the Sales and Delivery Department of the Automobile Department was merged into China. Zhang Jian, general manager of the Sales and Service Department of the Automobile Department, reported to Wang Xiaoyan, President of China.

Xiaomi's adjustment this time also triggered a large number of discussions among netizens. Some netizens commented: This is a good thing! Xiaomi Automobile's products and production have stabilized, and now it is launching offline sales on a large scale! Xiaomi Automobile's sales system will be integrated with Xiaomi's mobile phone sales system. In the future, more and more Xiaomi homes will have Xiaomi Automobile, which should be like Huawei's Smart Life Center now.

Some netizens pointed out that Xiaomi's adjustment may hope to use its mature experience in mobile phone sales channels to promote the faster integration of the automobile business into the market. It is conducive to improving user stickiness. Once you enter the Mijia ecosystem, users will be inseparable.

As we all know, Xiaomi Automobile has attracted much attention since Xiaomi announced the launch of a car. On March 28 this year, Xiaomi's first model, the Xiaomi SU7, was launched. The new car is positioned as a medium and large pure electric sedan. A total of three models were launched, with a price range of 215,900 - 299,900 yuan. The car market became popular after the new car was launched.

Relevant data shows that the number of Xiaomi SU7 locks has exceeded 100,000. In September, Xiaomi SU7 delivered more than 10000 units, and officials said that the October target is to produce and deliver more than 20000 units. In addition, officials earlier expected to complete the annual delivery target of 100,000 units ahead of schedule in November.

Judging from the sales of Xiaomi SU7, it is undoubtedly very successful. But behind the explosive order is the issue of how to speed up delivery. The biggest problem for Xiaomi Automobile is still its production capacity. According to the plan, Xiaomi Automobile will build a complete vehicle factory with an annual output of 300,000 vehicles in two phases. The first phase of the factory has an annual production capacity of 150,000 vehicles. It will be completed in 2023 and is in the climbing stage; the second phase of the factory is planned to start construction in 2024 and completed in 2025. According to official news, Xiaomi Automobile has also implemented a "two-shift" production model since June. At present, judging from the delivery situation of Xiaomi Automobile in September, it is still challenging to complete the delivery volume of more than 20,000.

This time, the official integration of the Sales, Delivery and Services Department of the Ministry of Automobile into China is also an adjustment to integrate existing resources and can efficiently serve users. However, the automobile industry is concerned that the main problem solved by Xiaomi Automobile is to speed up the pace of delivery. After all, to truly realize the deep integration of the automobile and home ecosystem, improve the user experience, and accelerate vehicle delivery are the key.

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