AutoBeta(AutoBeta.net)10/23 Report--

According to the domestic media, Chase Technology has formed a car construction team of more than 200 people. the first new car is an extended range product, which is currently in the Demo stage, and there are plans to export the new car to Europe in the future, but it is optimistically estimated that the new car will wait until after 2026. It is worth mentioning that, according to people familiar with the matter, the pursuit of technology or the use of light investment, light capital mode of operation, for the production capacity of car companies to provide product definition and technology, and even channel layout.

It is understood that the car-building project in pursuit of technology was established in 2021, which is relatively late among the new forces of car-building. In July this year, it was reported online that Chase Technology is recruiting relevant experts in the automotive industry, including, but not limited to, intelligent cockpit hardware engineers, chassis electronic control senior managers, suspension system senior managers, performance integration managers, etc., with a maximum monthly salary of more than 50,000 yuan. However, no matter on the official website or on the recruitment website, there are no jobs related to the pursuit of technology-based cars, and it remains to be seen whether the car-building will be able to land in terms of the operation of technology. At present, the official has not responded to the rumors about the pursuit of technology to build cars.

Data show that Hunting Technology (Suzhou) Co., Ltd. was established in December 2017, the main layout of floor sweeping robots, intelligent floor washers, wireless vacuum cleaners, high-speed hair dryers four intelligent cleaning product lines. According to insiders, the pursuit of technology or the use of light investment, light capital operation, to provide car companies with manufacturing capacity with product definition and technology, and even channel layout, this way to enter the auto market is similar to Huawei, but unlike Huawei, the pursuit of technology mainly involves the home appliance market, and it is not clear how much it can bring to automotive products.

Therefore, the market is not optimistic about the pursuit of technology car-making, first of all, the new power car-building has cooled down, as early as 2015 or so announced that car-building so far, only a few remain in the market, countless car-making companies have fallen. Second, chase technology is not well-known in the industry, and even independent car-building may not be able to raise money, and it is not clear how much product capacity it will bring to car companies even if it is built in the form of light assets.

As an example, Changjing, founder of stone technology, established Shanghai Luoke Intelligent Technology Co., Ltd. in 2021, with a registered capital of 10 million yuan, and released a car brand-- Jishi Automobile. Jishi Automobile does not have the qualification to build a car. The first product, Jishi 01, was manufactured by Beijing Automobile Factory and was listed in August 2023 with a price of 349900 yuan and 359900 yuan respectively. Positioning medium and large SUV It offers six-seat and seven-seat seating layouts, equipped with 1.5 adders of the same type as the ideal L-series. Since its listing, Jishi 01 has performed poorly in the market. According to the Joint Branch of passenger car Market Information of China Automobile Circulation Association (hereinafter referred to as "Ji Shi 01"), Jishi 01 sold 510 vehicles in August and only 3764 in the first eight months. For comparison, ideal car's ideal L7 sold 97900 vehicles in the same period.

Therefore, the time of car-building, the capital and technology of car-building, as well as the industry environment of market competition, may affect the success or failure of a car-building enterprise. Nowadays, the competition in the automobile industry is fierce, and the global market is in the process of merger, reorganization and elimination, which accelerates the bankruptcy of small and micro car enterprises. In domestic production, previously hot car manufacturers also began to face pressure, such as Volkswagen, BMW, Mercedes-Benz, Porsche and so on, not to mention those companies that do not even have capital. Of course, the change of electrification has lowered the threshold of the automobile manufacturing industry, which has given cross-border players such as Xiaomi and Huawei the opportunity to come to the poker table and achieve good results so far, but it also emphasizes that they must have an advantage in a certain area. it also requires a lot of capital for technology accumulation. It is understood that the current annual revenue of looking for technology is about 10 billion yuan, and it seems difficult to support more expensive car-building games.

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