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A Weibo-certified original video blogger recently posted a screenshot of the price of his new car on the Internet. As can be seen from the pictures released, the price of a new car with a license plate has gone up to 135000 yuan. The blogger also said: in China, Polar Star 2 can only be disposed of by dealers in this way.

The auto industry pays attention to Xianyu, a second-hand trading platform, and there are also a large number of merchants issuing posts about the sale of second-hand and brand-new Polar 2. In terms of price, most of the 2024 brand new Ji Xing 2 are quoted at RMB 15.88-170000. The second-hand Polar Star 2 costs between 9 and 130000 yuan.

It is worth mentioning that this is not the first time Polar Star 2 has been exposed to fracture sale news. In 2021, it was revealed that the terminal price of Polar 2 fell below 200000 yuan. In 2022, it is rumored that this price will fall to about 190000 yuan to have a dual-motor first version of Pole Star 2. This price is still a big discount compared with the official guidance price. Of course, the reason why the price of Star 2 is frequently on sale has something to do with its poor market sales.

Data show that: polar Star was originally a supplier of Volvo performance models, and in 2015 Volvo wholly acquired Polar Star and became Volvo's electrified high-performance R & D department. In October 2017, Volvo and Geely jointly launched the joint venture brand Polestar. At present, Polar's models include polestar1, polestar2, Polestar 3, Polestar4 and so on. Among them, polestar1 went on sale in 2017, with a new car selling for 1.45 million yuan. On February 27th, Polar launched its second model, an all-electric car called Polar 2, which is based on Volvo's CMA architecture and competes with Tesla Model 3, which sells for 258000 yuan to 338000 yuan.

The price is several times lower than that of the first model, the Polestar 1, and is also regarded as a volume car of extreme stars. However, after the new car came on the market, it did not open the market, but became a popular model in the Chinese market. Data show that the domestic insurance volume of Polar 2 was 342 in 2020.

With the intensification of competition in domestic new energy vehicles, the "price war" has begun in an all-round way. The presence of Polaris in the market is even less obvious, with sales of 2048 cars in China in 2021 and 1717 in 2022. In order to reverse sales, officials also launched a new model, Polestar 3, last year, with two versions of the new car, with a pre-price range of 88-1.03 million yuan in China. The sales volume of the new car is determined by the price of the new car. Polar star sales continued to fall to 1100 in 2023, down 34 per cent from last year.

In order to survive the fierce competition, officials announced in January that they would streamline their personnel. Officials say the main purpose of the layoffs is to accelerate profit margin improvement and reduce the company's total capital needs, so as to break even cash flow by 2025. The data show that from 2021 to 2023, the cumulative loss of Polar Star in the three years is as high as 20.016 billion US dollars. Although it has two big mountains, Geely and Volvo, and has certain advantages in technology, safety and design, it is not well-known because the product positioning belongs to a niche market. In terms of price, compared with other new car-building forces, there is no price advantage, which has led to no improvement in the sales of models owned by Polar Star.

When the enterprises are speeding up the transformation of the electrified layout, a new round of knockout has begun. There is still a lot of room for improvement in the development of Polaris in the Chinese market, and it remains to be seen whether Polaris can survive in the new knockout round. Returning to Polar Star 2, the news of frequent fracture sales will have an impact on brand word-of-mouth more or less.

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