AutoBeta(AutoBeta.net)10/24 Report--

The news that the first BMW global 5S store in Beijing had unexpectedly closed down was shocking.

According to the notice posted at the door, the BMW Xingdebao 5S store announced the closure of the store, which is facing operational difficulties and is seeking capital injection or other group custody. In addition, BMW's license was officially terminated on October 20, and new car sales and after-sales operations have been suspended. At present, the store has been empty, leaving only a few second-hand cars parked inside, and there is no sign of new cars. Many employees and car owners gathered at the scene, they are actively defending their rights, employees demand wages, car owners who have picked up the car are worried that the car maintenance service can not be realized, and car owners who have not mentioned the car are worried about the problem of delivery.

BMW Xingdebao is the world's first 5S store of BMW Group, which opened in Beijing on June 18, 2012. The excess S of 5S is "Sustainability", that is, sustainability. According to reports at the time, Beijing Xingdebao introduced the concept of green building from the beginning of design and project. Xingdebao's comprehensive energy consumption is 26% lower than that of other ordinary commercial buildings, and about 5% of its energy comes from renewable energy. Of course, this also requires more money. The store has a total investment of more than 320 million yuan and covers an area of 22000 square meters, which is 10% or 20% more than a 4S store of the same area.

It is understood that Xingdebao belongs to Singapore G.A. Group, Singapore G.A. The Group, one of the first five BMW agents in China, signed the BMW Brand Dealer Agreement and other related agreements and supplementary terms with brilliance BMW and BMW (China) Automotive Trading Co., Ltd. (hereinafter collectively referred to as "BMW") on January 1, 2024, respectively. In September, BMW announced a partnership with Singapore G.A. The group terminated the contract because of G.A. Group due to poor management led to broken capital chain, unable to redeem certificates to customers, as well as overdue payments for BMW and its affiliated companies and other reasons, BMW management reviewed, BMW decided to terminate with G.A. The Dealer Agreement of the Group. Beijing Xingdebao terminated its contract on October 20, according to BMW's Chinese website.

In view of G.A. The strong background of the group should not have come this far easily, so both employees and car owners are still looking forward to a turnaround. According to the notice posted at the door, BMW Xingdebao 5S store is actively seeking capital injection or escrow cooperation in order to resume operation.

In the face of more and more new car-building forces, the rapid layout of high-end electric vehicles to seize the market share of traditional luxury brands, luxury brands such as BBA also have to let Porsche begin to examine its position in the Chinese market. According to a report released by BMW Group, BMW Group's global sales in the third quarter were 540882 vehicles, down 13% from the same period last year. BMW's sales declined in all regions, of which BMW Group's sales in China fell 29.8% to 147691 vehicles. Is the biggest decline in the market. In the first three quarters, BMW Group's global sales fell 4.5 per cent to 1754158 vehicles, mainly due to BMW's slow sales in China, where sales fell 13.1 per cent to 523638 vehicles, causing BMW to decline 10.7 per cent in Asia, 5.1 per cent in Germany and 2.1 per cent in the US.

It is undeniable that the vigorous development of new energy vehicles has posed a severe challenge to the traditional automobile industry, and the closure of BMW Xingdebao 5S store is also a microcosm of the transformation of the automobile era, but in any case, it is the responsibility of enterprises to protect the legitimate rights and interests of employees and car owners, whether it is BMW Group or G.A. The group should be responsible for this, help resolve the incident and ensure that everyone's rights and interests are properly safeguarded.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat