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On October 23, Geely Cowboy official Picture, a brand new model of Geely Automobile, was officially released. The new car is positioned as a small SUV model with a new trendy cross-country box design after officials said the new car, Geely's first light off-road SUV model, which combines the practicality of both off-road SUV and traditional SUV models, is expected to be available this year.

Specifically, the front face of the new car uses a rough black grille with a three-body lattice headlamp group design, the overall shape is square, very hard. The front center of the engine hatch cover is marked by the brand "GEELY" letter and blackened, and two black handles are designed on both sides, making the whole cross-country style full. In addition, the surround under the new car adds silver ornaments and highlight black decoration design to the bumper to enhance the visual hierarchy of the front face.

On the side of the body, the new car uses a large number of straight lines with two-color body and suspended roof design, black door handle for conventional design, with black eyebrow, side skirt, rim, red brake caliper and all-terrain tire design, among which, door handle, exterior rearview mirror and body logo are all blackened, which is not only cool in visual effect, but also gives people a sense of strength. In terms of size, according to the declaration information, the length, width and height of the new car are 4369 (4442) / 1860/1770mm and wheelbase 2640mm respectively. As a reference, Geely ICON currently on sale is 4350/1815/1620mm in length, width and height, and 2640mm in wheelbase.

In the rear part, the new car adopts the design of split taillight group, and the recognition degree is higher after lighting. The rear part of the new car is equipped with a small schoolbag storage box, and adopts the upper opening design, the built-in net bag separation area, and the bottom is provided with pluggable leakage holes with drainage function. In addition, the new car also provides an oversized roof off-road rack with the word "BORN FREE" on the roof. It is understood that the roof luggage rack carrying area of 1.3 square meters, the maximum load of 50 kg, looks full of sports and a sense of strength.

In terms of power, the new car is equipped with a 1.5TD four-cylinder engine with a maximum power of 133kW, and the transmission system is expected to still match the seven-speed wet double-clutch transmission.

Up to now, Geely brand SUV models include Xingyue L, Boyue L, colorful Yue, LaCrosse PRO, Boyue, Howell L, Geely ICON and other models, covering small SUV, compact SUV, medium-sized SUV and other market segments. Among them, in the small SUV model segment, Geely has two models: colorful Yue and Geely ICON. Retail data show that in September this year, the top three models in the small SUV sales list were BYD Yuan UP, Geely colorful and Chuanqi GS3, with sales of 16018, 8447 and 4560 respectively, while Geely ICON ranked 23rd with 465. its presence in the auto market is not high.

Based on the positioning of Geely Jeans Light Cross-country small SUV, it is expected that the new car will compete with Beijing BJ30, Harvard Dog, Chery Exploration 06 and other models after its launch. As for whether the new car can gain a certain share in the car market, let's wait and see.

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