AutoBeta(AutoBeta.net)10/25 Report--

On October 25th, the five-seater version of Dongfeng e π 008 will be officially pre-sold. The new car will launch a total of four models: Max pure electric and extended range, Ultra pure electric and extended range version, with a pre-sale price of 200000-250000 yuan.

E π 008 is the second model of Dongfeng e π, which is based on Dongfeng quantum architecture and locates medium and large SUV. In June this year, the eπ 008 six-seat version was the first to appear on the market, launching a total of two models, the 210Max extended version and the 636Max pure electric version, with a price of 216600 yuan, with a choice of hybrid models and pure electric models.

The pre-sale is the Dongfeng e π 008 five-seat model, from the appearance, the appearance of the new car is consistent with the six-seat model, using minimalist design style, the front face is a closed grille with penetrating headlamp group design, and through a decorative strip connected to both sides of the headlight group, the lower center is a luminous LOGO, which is highly recognized after lighting. The front enclosure retains the air inlet and diversion groove, and the overall vision is simple. On the side of the body, the new car is burly, with a suspended roof, hidden door handles, multiple spoke rims and 21-inch horse mute tires to further enhance the sense of movement of the vehicle. In the rear part, the new car is also based on simple design, and the taillight is designed as a through taillight group, which echoes with the front face, and is equipped with a sports style spoiler to enhance the sense of movement.

In terms of size, as of press time, the official has not released the size information of the eπ 008 five-seater version, which is expected to be consistent with the six-seater version currently on sale. As a reference, the eπ 008 six-seat version is 5002/1972/1732mm in length, width and height, and 3025mm in wheelbase. If the size remains the same, the spare compartment is expected to have more storage space because of the five-seat layout of the new car.

In the interior part, the new car is wrapped in large area soft leather, showing a good sense of fashion. In terms of configuration, the new car is equipped with 15.6in suspension central control screen, 8.8inch full LCD dashboard and upper and lower flat bottom steering wheel, and cancels the physical keys in the central control area, the visual space is more concise, the car machine provides a variety of App, a strong sense of science and technology.

In terms of power, as a reference, eπ 008 six-seat extended version is equipped with 1.5T turbocharged engine, maximum power 108kW, maximum torque 210Nm, lithium iron phosphate battery pack, CLTC pure electric range 210km; pure electric model single motor maximum power 200kW, maximum torque 340Nm, equipped with lithium iron phosphate battery pack, CLTC mileage 636km.

Considering the positioning and pre-sale price of the new car, the new car will continue to compete with the same level of models such as ideal L8, M7, Xiaopeng G9, Xingtuxing era ET, etc.

Dongfeng e π is a new new energy vehicle brand launched by Dongfeng Motor. It was launched in November 2023, focusing on the market of 150000-200000 yuan. At present, there are two models, e π 007 and e π 008. Among them, e π 007 is the first mass production model of Dongfeng e π. It was launched in February this year, and the price is 15.96-199600 yuan. Retail data show that since its launch, the cumulative sales of e π 007s and e π 008s have been 17285 and 9675, of which 3274 and 2847 were sold in September, respectively. The five-seater model may boost e π 008 sales after launch.

In August last year, Dongfeng Motor announced the launch of the new energy strategy for Dongfeng passenger vehicles and made a major adjustment to the management system of the new energy cause of independent passenger vehicles. After the adjustment, Dongfeng Motor will uniformly manage Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano, among which Dongfeng e π is an electric brand oriented to the mainstream market.

To put it simply, the Dongfeng e π brand is also a key part of Dongfeng Motor's "three-year transformation and upgrading action". It should be noted that at present, Dongfeng e π is facing very fierce competition in the market segment, and how to get a piece of the pie in this market segment is a problem that Dongfeng e π has to think about. According to the plan, Dongfeng e π will launch 10 models within three years, covering both pure electric and extended range tracks.

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