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On October 30th, the new Audi A3 officially opened for pre-sale, launching a total of 8 models with a pre-price range of 17.59-215900 yuan. According to the plan, the new car will be launched on November 1st, and the new car will continue to offer two-car version A3 and three-car version A3L options, in which the wheelbase of the three-car version is longer than that of the current model, with a 1.5T engine. As a reference, the price range of the old Audi A3 family is 20.31-251300 yuan. By contrast, the pre-price of the new Audi A3 entry model has been reduced by 27200 yuan.

As a new model, the change in the appearance of the new car is still very obvious. Specifically, the front face of the new car is designed with hexagonal frameless grille, the interior is decorated with symmetrical "L"-shaped chrome strip, and the center above the grille is inlaid with a luminous four-ring logo, which has a higher degree of recognition after lighting. Equipped with larger vents on both sides and designed with silver "fangs", the overall visual effect is flatter and more domineering than the old model. In addition, the new car uses a thinner headlamp group shape, and the interior is a matrix LED lamp group layout. The front enclosure is a penetrating design, and is decorated with vertical chrome strips, which connects with the shape of the air intakes on both sides, and carries out fumigation treatment at the same time to further enhance the sense of movement of the vehicle.

On the side of the body, the new car does not change much, but it is equipped with a new style of 17-inch rims, making the whole more stylish and exquisite. In terms of size, the length, width and height of the two-compartment version A3 are 4352 (4354) / 1815/1458mm, and the wheelbase is 2630mm; the three-compartment version A3L is 4604 (4606) / 1814/1432mm, and the wheelbase is 2730mm. Compared with the current model, the new Audi A3L wheelbase increases 50mm. In the rear part, the new car taillight is a split design, and the rear surround layout echoes with the front face, using a large area fumigation design to enhance the hierarchical sense of the vehicle. In addition, the new car adjusts the shape of the ventilation holes on both sides of the rear and the red reflector, and adds the diffuser shape in the center to enhance the sense of movement of the vehicle.

In the interior part, the new car uses leather seat design, providing a variety of color options, including red terracotta, cardamom brown, ingenious blue, moonlight silver choice, configuration, the new car is equipped with 10.25 inch / 12.3 inch LCD instrument, 10.1 inch central control screen, and equipped with a new style of multi-function steering wheel and a new shift lever, the overall sense of technology is good.

Power is the biggest highlight of the new car, the new car will replace the current 1.4T engine with a brand new 1.5T four-cylinder engine, and equipped with 48V light mixing system, the maximum power is 118kW, the peak torque is 250Nm, matches the 7-speed double clutch gearbox, and the maximum speed is 200km/h.

In the domestic market, the Audi A3 family, produced by FAW-Volkswagen Audi, is a compact car owned by FAW-Volkswagen Audi and developed based on the Volkswagen MQB platform. The Audi A3 Sportback was sold in the Chinese market by import in 2010 and then localized in 2014. The new Audi A3 family, which went on sale in January 2021, offers a choice of the standard wheelbase version of the A3 Sportback and the long wheelbase version of the A3L Limousine. The former costs 20.31-243200 yuan and the latter costs 20.96-249700 yuan. In October 2023, the 2024 Audi A3 went on sale and continued to offer hatchback and hatchback models with a price range of 20.31-251300 yuan.

As a compact model of FAW-Volkswagen Audi, the Audi A3 mainly competes with Mercedes-Benz A-Class (hatchback version) and BMW 1-Series (hatchback version) in the car market. Retail data show that Audi A3 sold 41300 vehicles from January to September, with an average monthly sales of 4590, while Mercedes-Benz A-Class and BMW 1-Series cumulative sales were 24700 and 413 respectively, of which the BMW 1-Series has been discontinued.

With the launch of the new Audi A3, how many consumers are willing to pay for it, the price may be critical. So, what do you think the final price of the new Audi A3 will be? you are welcome to comment on the interaction in the comments area.

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