AutoBeta(AutoBeta.net)10/31 Report--

On Oct. 30, the official Weibo of BYD's news anti-counterfeiting office said it would sue its own media, long Brother, for talking about trams.

Officials pointed out: for a long time, the self-media "long Brother talk about Tramcar" and its related matrix accounts (including "full Electric New Energy Auto repair", etc.) wantonly posted false remarks on Douyin, video account and other platforms, spreading rumors to denigrate BYD brand and series products, and seriously damaged BYD's brand reputation. In order to defend the legitimate rights and interests of the company, we will formally initiate a lawsuit against the self-media, requiring it to bear legal liability, compensate for losses and eliminate the impact. At the same time, said that the network is not outside the law, the cloak of the network account will not become a shield for infringement exemption, will continue to protect the legitimate rights and interests of the company through legal means.

It is worth mentioning that this is the second time that BYD has sued self-media this month. On October 17, the authorities announced that they would formally sue the self-media "987 Crazy Daddy". The reason for the lawsuit is also to point out that the self-media has long made false and insulting remarks on Douyin, Jinri Toutiao and other major platforms, seriously damaging the brand reputation of BYD and equation Leopard. In addition, it is also pointed out that the self-media is also suspected of releasing malicious videos aimed at BYD female car owners in a defamatory and insulting way, causing serious adverse effects. In order to defend the legitimate rights and interests of the company, it will formally file a lawsuit against the self-media "987 Crazy Daddy", demanding that it publicly apologize, compensate for losses and eliminate the impact.

At present, the auto industry focused on the online platform search found that the "987 Crazy Daddy" account in Douyin, understanding car Emperor and other platforms have been banned.

In fact, with the rapid rise of short video platforms, some bloggers often post comments about the comparison of brand models in order to win traffic, including favorable comments on their favorite brands and bottomless comments on brands they don't like. These remarks, to a certain extent, have caused some trouble to the sales of car companies. It not only damages the brand image of enterprises, but also plays a misleading role for consumers. To this end, many car companies are also increasing the crackdown on online black public relations activities.

BYD launched the "BYD Qinglang Action" as early as 2021, which severely cracked down on the online black public relations mess. Since the beginning of this year, officials have stepped up their crackdown on online black public relations, posting a number of cases suing the media through the official Weibo. Among them, in August, BYD posted that the media "Xiaoyu does not understand cars" posted false and insulting remarks in the video, slandering the brand reputation of BYD and equation Leopard. Formally launched a lawsuit against the self-media accounts such as "Xiaoyu does not understand cars" and "Tiger Wolf said cars".

On August 23, the "BYD Network reporting Center" also increased the size of the online report. Officials said that in the past month, many users have provided some preliminary clues to the company, including organized chat records of the navy, trampling manuscript kits, batch likes and negative comments, and so on. For these clue providers, the company will provide an additional initial reward of 1000 to 50, 000. At the same time, the company will follow up the clue provider and reward it according to the value of the follow-up clues. If you can provide evidence that meets the previous reward requirements, you will be rewarded 200000 or more, with a maximum reward of 5 million yuan. With regard to cracking down on "black public relations", Li Yunfei, general manager of BYD's senior public relations office, has said that BYD has always adhered to the principle of fair competition and is committed to providing quality products and services, but for any malicious slander and unfair competition, BYD will resolutely crack down.

Return to the self-media "Brother long talks about trams" sued by BYD this time. The automobile industry pays attention to the search on Douyin platform. At present, Brother long's account of tram can no longer be searched, but the account of matrix full Electric New Energy Auto repair has not been banned. Judging from the matrix's trumpet video, the blogger claims to have 10 years of new energy vehicle research and development experience, as well as rich experience in new energy maintenance. Most of the videos released are about BYD's battery pack. As of press time, the account has 111000 followers and 388000 likes.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat