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Does the salary delay store stop? Another car company exposed to business crisis

2024-11-22 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)10/31 Report--

According to several media reports, Yuanhang Motor, a high-end new energy brand owned by the Universiade Group, has been exposed to be in deep trouble, facing operational crises including staff loss, delayed payment of wages and shutdown of sales stores.

According to media reports, an insider of long Airlines revealed that employees in its department were forced to take a week off and did not notify the time to return to work, and the company did not provide wages and compensation during the waiting period; some insiders also revealed that there were only more than 10 employees left in the chassis research and development department of long Airlines, resulting in serious staff wastage. It is also reported that there has been a corresponding outage in the offline sales stores of far Airlines. According to the Interface News, there is only one dealer 4S store left to sell in Shanghai, and there is also an unofficial after-sales outlet.

Who are the long voyage cars? According to the data, Yuanhang Automobile is a high-end new energy vehicle brand under Dayun Group, which was founded in 1987 and formerly known as Shanxi Tongda (Group) Co., Ltd., which started with motorcycle business in the early stage. later, through the acquisition of Sichuan Yinhe Automobile Group Co., Ltd., Chengdu Dayun Automobile Group was established, and in 2010 it became one of the representatives of China's private heavy trucks. In September 2020, Dayun Automobile Co., Ltd. new energy vehicles were put into production. Two months later, Yuehu, a small pure electric SUV, and Yuanzhi M1, a medium-sized pure electric MPV, were listed, but the market performance of the two cars was mediocre. Retail data show that Yuehu and Yuanzhi M1 sold 9428 and 6205 vehicles respectively in the first nine months of this year.

As a new energy vehicle brand of Dayun Group, Yuanhang Automobile was officially launched in August 2022. At that year's Chengdu auto show, CSSA unveiled a total of four new cars, namely, the Y6, Y7, H8 and H9, which shocked the industry as a whole and attracted a great deal of attention. Unfortunately, this kind of attention is not long-lasting, and now the sense of existence of long voyage cars in the car market is not high.

According to the official website, Yuanhang Motor Co., Ltd. has worked with Bosch, Huawei and Ali zebra to create D-class ultra-luxury Xinneng cars. In May this year, CSSA unveiled at the 2024 Beijing International Auto Show, and then at the Chengdu Auto Show, it announced the launch of the new models of the Y6 and H8, with the price of the Y6 starting from 199800 yuan and the price of the H8 starting from 219800 yuan.

So far, the models on sale include Y6 (RMB26.98-339800), Y7 (RMB39.98-509800), H8 (RMB28.98-369800) and H9 (RMB40.98-519800). Among them, the Yuanhang Y series is the pure electric sedan, the Yuanhang H series is the pure electric SUV model, but the models under the Yuanhang car failed to stir up the spray in the car market. Retail data show that by the end of September, the cumulative sales of long-haul vehicles for the year were 5584, including 3512 for the Y6 and 571 in September, and 2072 for the H8 and 208 in September.

From the time of the establishment of the brand, it is only about two years since the establishment of the brand, but it has been mass produced and listed on the market, and the speed of product release is not slow. Unfortunately, the brand has not been able to enter the mainstream market of the car market. At present, the official Weibo of long Airlines has only 201 followers. As of press time, the last message on Weibo of long Airlines was updated on October 29, with information about the H8 model of long Airlines. The number of views of a single post on the official account of long Airlines passenger cars in nearly a month has not exceeded 2, 000.

In response to the news that the company was in deep trouble, the company responded that the company is in the transition stage of strategic adjustment and restructuring, and will resume normal operation after the adjustment, and stressed that the company will not fail easily. It should be noted that today's competition in the car market is particularly fierce. Before that, many car companies, including Weima Automobile, Skyline Automobile, Aichi Automobile, Gaohe Automobile, Evergrande Automobile and so on, are facing a survival crisis.

With the great changes in the automobile industry, car manufacturers with limited hematopoiesis and insufficient product performance are generally facing "life and death speed". Especially since 2024, the automobile market has entered an unprecedented reshuffle, not only facing an extremely internal price war, the speed of iteration of new and old models is extremely fast, which also aggravates the competition among automobile enterprises. The knockout stages of the follow-up car companies will only become more and more cruel. Perhaps only time will tell us how the long voyage cars will develop in the future.

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