AutoBeta(AutoBeta.net)11/06 Report--

According to media reports, Roewe Feifan accelerated the integration, double authorized stores landed, as of October, 72 double licensed stores have opened, and the goal of 100 overall integration is expected to be completed by the end of this year.

On the evening of Oct. 28, SAIC's official Wechat account released a poster entitled "get on the car Roewe Feifan, Dream Fusion, promise extra Ride", along with a video saying: "Roewe and Feifan no longer run alone, but choose to move forward side by side." This is Feifan "solo" return to SAIC passenger cars after three years, this merger is not limited to the merger of channels, but to re-sort out the positioning of the two brands and product lines.

The predecessor of Feifan Automobile is SAIC R, and SAIC R belongs to Roewe's independent new energy brand. On May 10, 2020, SAIC Roewe held the brand launch event of "Roewe New National Tide" and officially announced the launch of the "double standard" strategy of "R Standard" and "New Lion Standard". Among them, the traditional fuel models use the "Lion Standard", while the middle and high-end new energy models carry the "R" mark. SAIC Roewe said that the new R standard will become the exclusive symbol of the high-end new energy models, and the planned models under the R standard include the flagship MARVEL series and the car ER series. R Automobile was unveiled at the 2020 Chengdu Auto Show with its models R ER6 and MARVEL R on July 24, 2020. On August 13, 2020, R ER6, a subsidiary of R Automobile, was officially listed with a subsidised price of 16.28-200800 yuan. On February 7, 2021, MARVEL R, a subsidiary of R Automobile, was officially listed with a subsidized price of 21.98-239800 yuan.

On October 29, 2021, SAIC announced that the original R brand of the passenger car branch of SAIC Group will officially carry out market-oriented operation in the way of an independent company, which is called "Feifan Automobile" in Chinese. In the future, Feifan Automobile will focus on 200000 to 400000 yuan of middle and high-end new energy intelligent products, and Zhiji Automobile will jointly assume the important task of SAIC Group's breakthrough in the high-end electric intelligence new track.

As SAIC R becomes Feifan independently, the original ER6 and MARVEL R models have also been changed to Feifan ER6 and Feifan MARVEL R. At the 2022 Guangdong-Hong Kong-Macau Greater Bay Area Auto Show, the Feifan R7 was officially unveiled. The new car is the first model launched after Feifan Automobile is independent. It is positioned as a medium and large pure electric SUV, which supports power exchange and is scheduled to be delivered in the second half of the year.

In the three years since its establishment, Feifan Automobile has launched a medium and large sedan Feifan F7 and a medium and large SUV Feifan R7. Figures show that last year, Feifan sold 21416 cars, with monthly sales of less than 2000. Wu Bing, then CEO of Feifan Automobile, once said: "by 2025, Feifan Automobile will become the head company of middle and high-end intelligent electric vehicles, and it must become an influential enterprise with head." However, Feifan accumulated sales of 5775 vehicles in the first three quarters of 2024, with less than 1,000 in all months except January sales of 1856.

In fact, the rumors of "Feifan being incorporated into Roewe" have already appeared, and the news of large-scale layoffs of Feifan cars at the beginning of the year has heated up the rumors of the merger between the two sides again. According to former Feifan auto employees, in addition to choosing to leave with compensation, Feifan auto employees can also choose to change their jobs or reapply to brands of SAIC, such as Roewe and MG brands, or go to Auto Zero Software and SAIC Research and Development Institute.

At the 2024 Chengdu Auto Show, Yu Jingmin, executive deputy general manager of the passenger car branch of SAIC, revealed in an interview with the media: "Roewe and Feifan have been on the road of integration." He said that this year will focus on the integration of Roewe and Feifan marketing service organizations. This is also considered to be the first time for SAIC passenger cars to formally respond to the rumors of "Roewe Feifan merger". It is understood that the goal of integrating 100 companies will be completed by the end of the year.

In addition to channel integration, the integration of Feifan Roewe will also involve the repositioning of brands and product lines. It is understood that the Roewe brand currently on sale models include fuel vehicles and new energy vehicles, while fuel vehicles are divided into cars, SUV, MPV, new energy vehicles are divided into plug-in and pure electricity, the product line is relatively messy, and most new energy vehicles are put into the online car-hailing market. Due to the integration of Feifan Roewe, Feifan RC7, which was scheduled to appear on the market in September, was also postponed.

With the explosive growth of domestic new energy vehicles in recent years, independent head car companies have begun to produce independent sub-brands frequently, experiencing "trial and error" while "tasting new" in many market segments, and some brands will be gradually integrated or eliminated. In October, Geely Automobile Group CEO Gan Jiayue announced that Geometry brand will be officially merged into Galaxy brand, Geely New Energy will focus on building Galaxy brand, Geometry brand will become Galaxy's smart boutique car series.

In addition, independently operated Euler cars are also rumored to be returning to the Great Wall automobile system. A few days ago, Great Wall Motors announced that Euler APP would be removed from shelves, and all services of Euler APP would be transferred to Great Wall Automobile APP. Euler App will be officially suspended at the end of December. It is understood that Euler is a pure electric brand of Great Wall Motors. Currently, the models on sale include Euler good Cat, Euler Ballet Cat and Euler Lightning Cat. Most of Euler's car sales come from Euler good Cat. The brand has not launched a new car since 2023. According to Great Wall car sales KuaiBao, Euler car sales in the first 10 months of 2024 were 52726, down 40.4% from a year earlier.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat