AutoBeta(AutoBeta.net)11/06 Report--

On November 6th, Mingjue announced the official launch of its pure electric compact SUV--MG ES5. The new car has launched a total of five models with a price range of 11.69-146900 yuan. Officials have launched "one-off price" and "additional purchase right price" for new cars, with a price range of 10.39-133900 yuan and a price range of 9.99-129900 yuan.

It is understood that the new car is based on the pure electric structure of SAIC Nebula and is a new electric compact SUV model launched by Mingjue, with a single motor rear drive system on the power. In terms of appearance, the new car uses a new design language, the front face is a popular closed grille design, with split headlamp groups on both sides, and the upper daylight shape is very slender and highly recognizable. In addition, the front of the new car is surrounded by a split intake grille design to highlight the sense of movement of the vehicle.

On the side of the body, the lines of the new car are smooth, a waistline extends from the far end of the headlight to the rear, and the front and rear wing panels are designed with black wheel eyebrows. In addition, the non-hidden door handle with petal rim style is relatively fashionable as a whole. In terms of body color, the new car offers a total of 7 appearance colors. In the rear part, the shape of the new car is simple, the taillight adopts through-type design style, the light group on the left and right sides presents the "L" shape, and the center is inlaid with the brand LOGO logo, which has a good recognition after lighting, with high brake lights above.

In terms of size, the length, width and height of the new car are 4476/1849/1621mm, and the wheelbase is 2730mm, which looks very compact in visual effect. As a comparison, the length, width and height of BYD PLUS are 4455/1875/1615mm and the wheelbase is 2720mm, while the length, width and height of Eian AION Y is 4535/1870/1650mm and the wheelbase is 2750mm.

In the interior part, black gray and beige brown are used in the new car, the layout of the center console adopts the common design style of new energy vehicles, the dashboard and central control screen are equipped with two LCD screens, the built-in zebra intelligent car system MAX version, the center console retains some quick function keys, and provides larger storage space, equipped with flat-bottomed modeling steering wheel, the overall sense of science and technology.

In terms of power, the new car is equipped with a rear single motor rear wheel drive system. The maximum power of the motor is 125kW, the peak torque is 250Nm, the acceleration time of 0-100km/h is 8 seconds, and the pure electric life of CLTC is 425km, 515km and 525km respectively.

Considering the positioning and price of the new car, as a pure electric compact SUV model, the new car will compete with BYD yuan PLUS, Geely Galaxy E5, GAC Ean AION Y and other models after launch. It should be noted that the current pure electricity compact SUV market segment competition is very fierce. Retail data show that in September, BYD Yuan plus, Ian AION Y and Geely Galaxy E5 sold 25600, 14600 and 14300 vehicles respectively. All three models have a good reputation in the car market, especially BYD Yuan PLUS, and are far better than the Mingjue brand in brand awareness.

According to the official website, the current models sold by the Mingjue MG brand include MG5, MG6, MG pilot, MGZS, MG7 and other models. Retail data show that the Mingjue brand sold 56588 vehicles in the first nine months of this year, of which the highest model was the MG5, with 29092, followed by MG7 with 19444, MG4 EV with 4456 and the rest with less than 2000. With the listing of Mingjue MG ES5, the product matrix of Mingjue MG will be improved. As to whether Mingjue MG ES5 can be recognized by consumers after listing, it still needs to be tested by the market and more time.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat