AutoBeta(AutoBeta.net)11/07 Report--

"Xiaogang senior", a student with tens of millions of fans on Douyin, apologized to Tesla on Nov. 6.

In the video of his statement of apology, Xiaogang admitted that his previously released video about Tesla's emergency brake test was not rigorous in the test process, inconsistent in comparison of test conditions, unilateral omission of important content beneficial to Tesla's car, and one-sided exaggeration of Tesla's car's poor performance. there is a fault for failing to fulfill the duty of care that matches my professional identity and network influence. In addition, it is also pointed out that his own behavior caused the audience to mislead and reduce the social evaluation of Tesla company and its products, affected the goodwill of Tesla company, and constituted an infringement on the reputation right of Tesla company. I apologize for the damage caused to Tesla company.

According to the related incident review, on April 29 and 30, 2021, "Xiaogang Senior" released two test videos on Douyin platform, mainly focusing on Tesla Model 3 and Xiaopeng P7. From the video, we can see that Xiaogang's test is to install a paper car in the driveway and an inflatable dummy to test the vehicle's emergency braking function. According to its released "test" results, Tesla Model 3 failed to stop and hit paper cars and dummies, while Xiaopeng P7 had a perfect emergency brake stop. The video immediately attracted the attention of the majority of netizens. After all, Tesla was in the negative public opinion about the incident of safeguarding the rights of female car owners at the Shanghai Auto Show at that time, and the test video of "Xiaogang senior" naturally added fuel to the fire. Tesla was discussed by the majority of netizens. In response to the video of Xiaogang senior, Tesla formally sued Xiaogang senior on January 26, 2022, alleging that he used the information network to commit defamation and infringe on reputation rights.

It is worth mentioning that the test video released by "Xiaogang senior" was also questioned by netizens at that time, pointing out that the senior Xiaogang secretly stepped on a switch when testing Tesla's Model 3. Netizens pointed out that Tesla's screen showed the status of stepping on the switch and kinetic energy recovery, while the energy bar of Tesla Model 3 still showed power output before it crashed into the paper car. At that time, in response to the questions raised by netizens, Xiaogang responded: "because the test condition at that time was 50 kilometers per hour, and the fuel was collected too early, kinetic energy recovery would slow down the speed, so I stepped on the throttle for rigor."

In addition, it is also pointed out that Tesla's manual states that the conditions for emergency braking cannot be touched, one of which is to accelerate violently before the implementation of emergency braking, believing that he can't accelerate violently by stepping on the switch, which does not affect his emergency braking intervention. And said that he did not maliciously smear, because in the first test, some people said they stepped on the gas pedal, so they tested again, and the results still could not stop. The case lasted for more than two years, and on January 12 this year, the reputation infringement case between Tesla and Xiaogang finally came to an end. After hearing, the court found that Xiaogang's tort liability was established, and ruled that Xiaogang made a public apology and compensated Tesla for 120000 yuan.

According to the data: Xiaogang senior has 15.189 million followers on Douyin and has won 420 million likes, making him one of the taller car bloggers on Douyin.

In fact, after the incident of protecting the roof rights of female car owners at the Shanghai Auto Show in recent years, the issue of Tesla's brakes has also become the focus of heated discussion among netizens. However, according to the investigation report on a number of accidents published by Tesla, the cause of the accident is basically caused by vehicle owners' misoperation or other objective factors, not by Tesla's "brake problems" as described by most car owners. Prior to this, because of the comments on the braking problem, Tesla officially also issued letters of apology from many media, pointing out that there was false information in the contents released by these media, which brought some trouble to Tesla and the broad masses of car owners. At the same time, Tesla sued not only the "Xiaogang senior", but also a number of Douyin Big V and Weibo certified car bloggers. From the results of other self-media reputation infringement cases sued by Tesla, they all won the case.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat