AutoBeta(AutoBeta.net)11/08 Report--

November 8, Volkswagen Anhui Guanxuan, 2024 Volkswagen ID. With the public modified models on the market, providing Pro long-range, Ultra long-range, Max high-performance models, the official guidance price range of 20.99-249900 yuan, unchanged from the previous. As a modified model, the new car mainly adjusts battery capacity and mileage, all equipped with 80.2kwh battery pack, previously 82.4kwh battery pack, mileage divided into 614km and 555km, previously 621km and 565km, mileage reduced by 7-10km.

Meanwhile, Volkswagen Anhui announced that since November 8, ID. With the whole department directly reduced by 40, 000 yuan, the time-limited transaction price was 16. 99-209900 yuan. In terms of car purchase rights, buy ID. The public can enjoy zero down payment and zero interest financial plan, free basic maintenance for the first year, free maintenance to pick up and send cars, as well as vehicle warranty, three electricity warranty and other worry-free car rights. Volkswagen Anhui said it would buy ID by November 8. With the public users, can provide the corresponding cash to compensate for the price difference.

Volkswagen Anhui, founded in December 2017, is Volkswagen's third vehicle joint venture in China, formerly known as Jianghuai Volkswagen, with 50 per cent stakes in Volkswagen and Jianghuai Motor at the beginning of its establishment. In May 2020, Volkswagen China acquired 50% of JAC Holdings, the largest shareholder in JAC, and increased its stake in JAC Volkswagen to 75%, giving Volkswagen a controlling stake in the joint venture. At the end of 2023, Volkswagen Anhui officially put into production the pure electric model Cupra Tavascan, which is exported to the European market, and the Cupra Tavascan is the sister model of ID.UNYX and others.

ID.UNYX and Zhongzhong, the first model of Volkswagen in Anhui, was officially launched on July 17 and delivered on July 29th. The price range is 20.99-249900 yuan. Compared with the previous ID. The difference is that although the ID.UNYX is based on the MEB platform, it uses the gold Volkswagen logo and is designed to be different from other ID. Series of models, the body is covered with gold elements, the overall design is more aggressive and more aggressive.

In terms of power, ID.UNYX and public will have single-motor two-wheel drive and dual-motor four-wheel drive models to choose, single-motor model maximum power 170kW, dual-motor model comprehensive maximum power 250kW. The new car is equipped with 82.4kWh 's ternary lithium battery pack, and the CLTC mileage is 621km and 565km respectively. In terms of intelligence, ID.UNYX is equipped with advanced driving and 8295 chips, which is compatible with Apple CarPlay, Baidu CarLife and Huawei HiCar phones, and is equipped with AI language model, 3D image customization, intelligent car control and L2 + driving assistance functions, etc., which is indeed compared with other ID currently on sale. Series of products have certain advantages.

Volkswagen Anhui made an official reduction against ID.UNYX and the public, with a range of up to 40, 000 yuan, which has something to do with its performance in the market. According to terminal sales statistics, ID.UNYX and Volkswagen sold a total of 373 vehicles in the third quarter of 2024, including 175 in July, 77 in August and 121 in September.

ID.UNYX and mass sales are depressed, mainly due to relatively few sales outlets and publicity, according to ID. According to Yuzhong's official website, it currently has only more than 60 stores in China, and many customers entering the stores are asking Volkswagen fuel cars, indicating that consumers are interested in ID. With the public is still lack of awareness. Compared with the North and South Volkswagen, Volkswagen Anhui does not have much sense of existence in the market, and many people have not even heard of it. Secondly, the pricing of ID.UNYX and public is really "outrageous". As a compact pure electric SUV, its starting price starts at 209900 yuan. Chinese brand electric cars with the same market positioning are cheaper, and Chinese brand electric cars with the same price are larger, so it is difficult to have a competitive advantage.

Combined with product positioning, ID.UNYX and Zhong and polar krypton ZEEKR X, Volkswagen ID.4 CROZZ/ID.4 X and other models are at the same level. Terminal sales show that the third quarter polar krypton ZEEKR X (14.9-199000 yuan) sales of 1683 vehicles, Volkswagen ID.4 CROZZ/ID.4 X are more than 10,000 vehicles. As for whether ID.UNYX and the public can promote sales growth after the price reduction, it has yet to be verified by the market.

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