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2024-11-22 Update From: AutoBeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)11/08 Report--
On November 7, at the launch conference of Xiaopeng P7 +, he Xiaopeng, the CEO of Xiaopeng Automobile, responded to the recent delay in the delivery of MONA M03 by car owners, saying: "Xiaopeng MONA is sold out, and I have been scolded by car owners. I sincerely say I am sorry." At the same time, it was revealed that the company would increase production capacity by 30% to 40% in November and December. In order to compensate users, Xiaopeng Motor will provide 150 yuan per day compensation to late delivery users.
Prior to this, many owners of Xiaopeng MONA M03 revealed on the network that the delivery of their own Xiaopeng MONA M03 model had been delayed. Some car owners reported that they ordered the lock order in September and had planned to deliver it in 8 to 10 weeks, but it is now expected to be postponed to January 1-January 10, 2025. In addition, some car owners said that if the delivery date of Xiaopeng MONA M03 has been delayed again and again, it is very likely that they will not be able to enjoy the government's replacement subsidy. It is understood that in order to promote the development of the local economy, many places have introduced many subsidy measures for automobile replacement and renewal, ranging from 5000 yuan to 17000 yuan, but the deadline for most of these policies is by the end of December this year. If the delivery of Xiaopeng's MONA M03 model is delayed until next year, it also means that some owners who buy Xiaopeng MONA M03 will not be able to enjoy government subsidies. In this regard, recently, when many sales staff of Xiaopeng car communicate with users, they will say that the current order volume of Xiaopeng MONA M03 is relatively large, and if they choose to buy a 620km ultra-long-term flight version, they may not be able to pick up the car this year and fail to catch up with the government replacement subsidy. If you are worried that the subsidy will not be used, first check to see if you want to buy other models.
At that time, officials also responded to the delay reflected by the owner of Xiaopeng's MONA M03 that there were some difficulties in delivering the MONA M03 because the order exceeded expectations, but the company expanded production for the second time in September and planned to expand production for the third time in October. At the same time, officials issued a policy of care and compensation last month. Provide 1500 Xiaopeng Mall points compensation per day for each car with late delivery. However, for the official subsidy policy, many car owners do not buy it, more hope that Xiaopeng car can be delivered quickly.
According to the auto industry's concern on Xiaopeng APP, if it is decided that the delivery period of Xiaopeng MONA M03 515 long-lasting version is 10: 14 weeks, and the delivery cycle of 620 ultra-long-lasting version is 12-16 weeks, the delivery of 580 ultra-long-lasting MAX version is expected to start after the Spring Festival in 2025. It is worth mentioning that compared with last month, the delivery cycle of Xiaopeng MONA M03 515 long-lasting version has been delayed by one week, while the delivery cycle time of 620 ultra-long-lasting version has been accelerated by one week. Of course, the specific delivery time of Xiaopeng MONA M03 is also prompted in APP, specifically consult the store car purchase consultant. It also means that this time is only for reference, and the specific delivery time has to consult the store car purchase consultant.
Data show that Xiaopeng MONA M03 is the cheapest model under Xiaopeng Motor, which went on sale on August 27th. The new car is positioned as an A-class pure electric sedan with a total of three equipped models with a price range of 11.98-155800. The number of M03 was more than 30,000 48 hours after its launch, with more than 10,000 delivered in the first month of September, according to official figures. It is understood that the M03 model is produced in the Zhaoqing factory, according to officials previously revealed that the Zhaoqing factory annual production capacity of 200000 units, the average monthly output is only about 16000. In other words, if all the production capacity of the Zhaoqing plant is spent on M03, it can only deliver 16000 vehicles at most in a month. Of course, for MONA M03 only 2 months on the market, a large number of delays were exposed, in the end the reason is capacity problems or supplier problems, the official has not yet responded. Prior to this, there were media reports that Xiaopeng MONA M03 delayed delivery or due to insufficient supply of batteries, motors and other supporting links. However, there has been no official response to this claim.
In fact, under the background of automobile replacement and renewal policy issued by Jin Jiuyin ten places, Xiaopeng listed MONA M03 model is undoubtedly a good measure to improve sales. After all, in 2024, Xiaopeng's sales performance is not very satisfactory, with the continued hot sales of MONA M03 also makes Xiaopeng's sales in the past two months have a rapid increase. Figures show that Xiaopeng sold 23917 cars in October, up 20 per cent from a year earlier. Under the premise of the increase in sales, it was complained by car owners because of the delay in the delivery of the MONA M03, which inevitably had a negative impact on the reputation of the brand.
Of course, many car companies have also experienced delays in the delivery of vehicles in recent years. For the delay in the delivery of frequent models, some professionals have pointed out that many new energy car companies in order to seize the opportunity, the release of the car is actually a sample car is not a commercial car. In addition, the delivery of the vehicle may also be caused by uncertain factors such as process, debugging, schedule delay and so on. Car companies in dealing with the delay in delivery, it is best to have a corresponding compensation plan, so as to help appease the mood of car owners. At the same time, the current production capacity should also be taken into account before launching new models.
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