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A few days ago, the BYD online reporting center posted an article in the evening that formally sued the auto self-media man, "Guan Xuejun." BYD said that auto self-media person Guan Xuejun has long posted false and maliciously slanderous information against BYD on its Douyin, Weibo and other matrix accounts, seriously harming BYD's legitimate rights and interests. In this regard, BYD formally filed a lawsuit to investigate Guan Xuejun's illegal tort liability through legal channels, asking him to compensate for losses and eliminate the impact.

It is understood that Guan Xuejun has 52000 followers on Douyin platform and 116000 fans on Weibo platform, so his overall size is not high. It is worth mentioning that Guan Xuejun is different from other automobile media sued by BYD before. He is a former senior reporter of China Industry News. He has been writing in the automobile industry for decades and has witnessed China's automobile industry from weak to strong. He is a respected scholar in the industry. Judging from the videos previously released by Guan Xuejun, he has used quite bold terms such as "calamity to the country and the people" and "mole" to connotate BYD many times, either explicitly or implicitly. At the same time, most of Guan Xuejun's remarks related to Great Wall are mainly about praise.

In recent years, the short video platform represented by Douyin is rising rapidly, and the new energy vehicle industry is booming. When short videos collide with the new energy car industry, in addition to normal car bloggers, traffic dividends have also spawned a number of black public relations and black bloggers, these accounts often have distinct likes and dislikes, brainless praise of the brands they like, and unprincipled and bottomless trampling on the brands they don't like, even spreading rumors. In this process, many brands have poor sales because of rumors, and the operation of enterprises has been affected.

In December 2021, BYD launched the "BYD Qinglang campaign", which aims to crack down on online black public relations chaos and maintain BYD's brand image, with a reward amount of 50, 000 to 1 million yuan. Since the beginning of this year, BYD has obviously stepped up its crackdown on online black public relations, offering a reward of 200000-5 million for evidence, and then suing a number of accounts one after another.

On October 30, BYD announced that it would sue its own media, Brother long, for talking about trams. BYD said that for a long time, with media "Brother long talking about trams" and its related matrix accounts (including "full Electric New Energy Auto repair", etc.), wantonly posted false remarks on Douyin, video account and other platforms, spreading rumors and slandering BYD brands and series of products, seriously damaging BYD's brand reputation. In order to defend the legitimate rights and interests of the company, we will formally initiate a lawsuit against the self-media, requiring it to bear legal liability, compensate for losses and eliminate the impact. At the same time, said that the network is not outside the law, the cloak of the network account will not become a shield for infringement exemption, will continue to protect the legitimate rights and interests of the company through legal means.

On October 17, BYD announced that it would sue the self-media "987 Crazy Daddy". BYD said that the self-media "987 Crazy Daddy" had long posted false and insulting remarks on major platforms such as Douyin and Jinri Toutiao, seriously damaging the brand reputation of BYD and equation Leopard. In addition, the self-media is also suspected of releasing malicious videos aimed at BYD's female car owners in a defamatory and insulting way, causing serious adverse effects. In order to defend the legitimate rights and interests of the company, BYD will formally file a lawsuit against the self-media "987 Crazy Daddy", demanding that it publicly apologize, compensate for losses and eliminate the impact.

The legal net is restored without leakage, and the network is not an illegal place. From a personal point of view, it is understandable to like a certain brand, but as a blogger with traffic, he should be cautious in his words and deeds, and should not set up people, trample or even discredit other brands through "dare to tell the truth" and so on. in order to create opposites to attract netizens' attention, such actions are easy to catch fire and will eventually be punished by the law. For enterprises, it takes good blacksmiths to make good steel! The success of an enterprise by no means depends on "black public relations", smear, rumor-mongering competitors, such an enterprise will eventually be punished by the law, will not go for a long time.

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