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Zhou Yan, general manager of SAIC GM Wuling Brand and Communication, said on social media that Baojun's flagship car will not use the name "Yunguang" and will change its name in the future. According to Zhou Yun, Baojun Yunguang may change its name to "Baojun enjoyment", but it is still in a state of opinion collection and has not yet been finalized. According to the plan, Baojun Yunguang will be listed this year.

Prior to this, Baojun Yunguang had completed the declaration in the Ministry of Industry and Information Technology. It is understood that Baojun Yunguang is the first medium and large car under the SAIC GM Wuling new Baojun brand, which will provide pure electricity and plug-in hybrid drive versions.

In terms of appearance, the overall styling design of Baojun Yunguang is relatively simple, the pure electric version uses a closed grille with LED headlights on both sides, and the plug-in hybrid version retains the upper grille with through-type daytime driving lights, which is also an obvious difference between the two models. The side and rear parts of the body, the pure electric version and the plug-in mixed version basically maintain the same design style, equipped with multi-spoke semi-closed rims with hidden door handles, with through taillights design, with upward duckling tail shape.

In terms of size, Baojun Yunguang's length, width and height are 5005/1900/1505mm, wheelbase is 2900mm, positioning medium and large car, which is close to Geely Galaxy E8 (5010/1920/1465mm, wheelbase 2925mm), and the body length is ahead of Changan Qiyuan A07 (car length 4905mm).

As for the interior design, according to the road test photos, Baojun Yunguang's overall interior style is relatively simple, will be equipped with a full LCD dashboard and a large central control screen, and the steering wheel will use a double-spoke flat-bottomed shape. A long storage grid and two cup holders can be seen at the lower part of the center console. The new car will be equipped with leather seats and a perforated design with a rectangular pattern can be seen on the surface.

In terms of power, the pure electric version is equipped with a single motor provided by Liuzhou Seike Technology Development Co., Ltd., the maximum power is 186kW, the maximum speed is 170km/h, and it is equipped with lithium iron phosphate battery produced by Jiangsu Zhengli Xineng; the plug-in hybrid version is equipped with 1.5T engine provided by Liuzhou Saike Technology Development Company, the maximum net power is 105kW, and the maximum speed is 190km/h, equipped with lithium iron phosphate battery from Guoxuan Tech.

As we all know, SAIC GM Wuling includes two major automobile brands, Wuling and Baojun, in which Wuling is divided into red standard and silver standard, and Baojun is divided into Baojun and new Baojun. Baojun is a brand released by SAIC GM Wuling in July 2010. unlike the Wuling brand, the Baojun brand is mainly committed to the development of the passenger car market. Baojun sold more than 1 million vehicles in 2017 with Baojun 730, Baojun 510 and Baojun 310 models, which are at the same level as Geely and Great Wall, which are independent brands. However, over the next few years, Baojun car sales began to decline as competition in the car market intensified and the epidemic raged. In January 2019, Baojun Automobile officially launched a new brand LOGO, named "New Baojun". In May 2023, Baojun updated the brand LOGO again, as a starting point to fully enter the new energy track, and launched the first model with the new LOGO, "Baojun Yueya", as well as Baojun Yunhai, Baojun Yunduo and other models.

According to the official website, Baojun cars currently on sale include Baojun Yunhai (guidance price 858-109800 yuan), Baojun KiWi EV (guidance price 8.78-113800 yuan), Baojun Yunduo (guidance price 9.08-135800 yuan), Baojun Yue also (guidance price 80800-90800 yuan) and Baojun Yue Plus (guidance price 93800-103,800 yuan) models, covering a range of 80, 000-140, 000 yuan market.

Retail data show that the highest-selling model under Baojun in October 2024 is Yunduo, which is 13471, while Baojun Yue and Baojun Yunhai are 7966 and 5037 respectively, while other models are less than 5000. The overall market performance is relatively mediocre.

At present, Baojun urgently needs to launch models approved by consumers. At present, it is still difficult for Baojun Yunguang, as the first medium-sized car under Baojun Automobile, to become a popular model. According to the positioning of the Baojun brand, Baojun Yunguang, as the first medium and large sedan under the Baojun brand, is expected to sell for less than 150000 yuan, competing with Galaxy E8, Qiyuan A07 and other models.

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