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On November 10, Hongmeng Zhixing Zunjie Automobile's official account was officially launched on the Douyin platform and certified as "Huawei Terminal Co., Ltd." At present, the platform's homepage only displays the new car LOGO and has not yet released any content, but the number of fans has reached 18,000. From the perspective of brand identity, the overall outline of the Zunjie Automobile Brand LOGO adopts a hexagonal outer frame design, the interior is composed of multiple triangular elements, and the English letter "MAEXTRO" is in the middle position, which adopts a white background style.

Zunjie Automobile is the fourth brand under Huawei Hongmeng Zhixing and is jointly built by Huawei and Jianghuai Automobile. In December 2023, Jianghuai Automobile and Huawei Terminal Co., Ltd. signed the "Smart New Energy Vehicle Cooperation Agreement". The two parties will comprehensively cooperate in product development, manufacturing, sales, services and other fields based on Huawei's smart car solutions, and strive to create Luxury intelligent connected electric vehicles. The product development of the cooperative model is the overall responsibility of JAC Automobile. The specific division of labor is subject to the relevant agreements signed by Huawei terminals and/or affiliated companies and JAC Automobile. JAC Automobile is responsible for building a production base in terms of production and manufacturing.

Previously, Yu Chengdong, managing director of Huawei, chairman of Terminal BG, and chairman of Smart Car Solutions BU, once said that the brand is positioned as ultra-high-end and will surpass the levels of Maybach and Rolls-Royce Phantom, making it more luxurious, higher-end and more comfortable. It is understood that Zunjie Automobile's first model will be unveiled at the Guangzhou Auto Show and is expected to be launched next spring. The price may exceed one million yuan, benchmarking against Maybach and Rolls-Royce.

Up to now, Hongmeng Zhixing's partners include Celis Automobile, Chery Automobile, BAIC Langu, and Jianghuai Automobile. The names of the top three brands correspond to AITO Wenjie, LUXEED Zhijie, and STELATO Xiangjie respectively. Among them, Wenjie focuses on SUV models and has launched three models: Wenjie M5, M7, and M9; Zhijie is positioned in a wide range of mid-range and mid-to-high-end vehicles, that is, cars that can be affordable to a wide range of people, and the Zhijie S7 has been launched; Xiangjie is positioned as a high-end sedan. Its first pure electric medium and large sedan, Xiangjie S9, was launched on August 6. A total of two models, Max and Ultra, were launched, with prices of 399,800 yuan and 449,800 yuan respectively.

On November 9, Yu Chengdong posted a post on Weibo: "On the first anniversary of the official release of Hongmeng Zhixing, the cumulative delivery exceeded 500,000 vehicles, and it has achieved the double crown of sales by new forces and sales of more than 500,000 models! "

Data shows that from January to October 2024, the cumulative sales volume of Hongmeng Zhixing was 336127 units, of which 323484 units were Wenjie brand, and the sales volume of Wenjie M7, Wenjie M9 and Wenjie M5 models were 166510 units, 124731 units, and 32243 units respectively; The cumulative sales volume of Zhijie S7 under Zhijie brand is 28819 units; the sales volume of Xiangjie S9 since its launch in August is 758 units.

As Zunjie Automobile's first model is about to be unveiled at the Guangzhou Auto Show, it means that all four Hongmeng Zhixing brand models will be unveiled within the year. Regarding the first car of Zunjie Automobile, the follow-up "Automotive Industry Concern" will also continue to pay attention.

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