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Shanxi's well-known car company was filed for bankruptcy reorganization

2024-11-14 Update From: AutoBeta NAV: AutoBeta > News >

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According to the National Enterprise bankruptcy reorganization case Information Network, Dayun Automobile Co., Ltd., Hubei Dayun Automobile Co., Ltd., and Chengdu Dayun Automobile Group Co., Ltd. have been filed for bankruptcy reorganization. The applicants are all Jiangsu Kaixunda High Speed Railway Transmission Technology Development Co., Ltd., and the handling court is the Intermediate people's Court of Yuncheng City, Shanxi Province.

According to the data, Jiangsu Kaixunda High Speed Rail Transmission Technology Development Co., Ltd. was established in May 2016 with a registered capital of 30 million yuan. the scope of business includes technical research, development, production, processing and sales of high-speed rail transmission parts, urban rail transit equipment parts, railway rolling stock parts, auto parts, auto parts castings, bearings, gears, moulds, etc. Hubei Dayun Automobile Co., Ltd. and Chengdu Dayun Automobile Group Co., Ltd. are wholly owned subsidiaries of Dayun Automobile Co., Ltd., Chengdu Dayun was established in 1992, Hubei Dayun was established in 2010, and Dayun Automobile was established in 2007.

Founded in 1987, Dayun Group is a representative of local leading private enterprises. It has always been influential in Yuncheng, Shanxi Province, and initially only sold motorcycles. In 1999, Dayun Group component Dayang Motorcycle entered the field of motorcycle manufacturing. In 2005, with the slogan of "popular all over the world, Universiade motorcycles", Universiade motorcycles became popular all over the country and their popularity increased greatly. However, Dayun Group is not satisfied with the motorcycle industry. In 2004, it began to speed up the layout of the automobile industry. In 2004, 2009 and 2010, it successively laid out heavy trucks, light trucks and medium trucks. In 2016, it entered the new energy vehicle market and launched the "Dayun New Energy" brand, but the market performance was mediocre. Its two models, Yuehu (small pure electric SUV) and Yuanzhi M1 (medium-sized MPV), had almost no sound in the market.

At the 2022 Chengdu Auto Show, Yuanhang Automobile was officially launched, which is the latest high-end new energy brand launched by Dayun Group. The brand launched four new cars in one breath, namely, Yuanghang Y6, Yuanhang Y7, Yuanhang H8 and Yuanhang H9, among which the Yuanhang Y series is the pure electric sedan and the Yuanhang H series is the pure electric SUV. Not long ago, however, it was revealed that Yuanghang was in deep operational difficulties, facing operational crises such as staff loss, delayed payment of wages, and shutdown of sales stores. In this regard, long Airlines responded: "after all, the company relies on Dayun Group and will not fail easily. At present, the company is undergoing strategic adjustment and is in a state of restructuring. After a period of time, the adjustment will return to normal." Sales figures show that in the first 10 months of 2024, CSSA sold 6348 vehicles, including 4250 for the Y6 and 2098 for the H8.

The difficulties faced by Dayun cars may also be related to the current situation of the Dayun Group. At present, except for the performance of Dayun Automobile in the heavy truck sector (Dayun Automobile sold a total of 19566 heavy trucks in the first three quarters of 2024, ranking sixth in the industry), other business operations are in jeopardy. It is understood that the domestic heavy truck market supply exceeds demand, serious overcapacity, the total sales of heavy trucks can actually be met only by the production capacity of the two head enterprises, the price war in the heavy truck field is becoming increasingly serious, and enterprises are generally under pressure.

Universiade has previously spent most of its money on the development of new energy brands, and there may indeed be a financial crunch. Earlier, Yuanqinshan, chairman of Dayun Group, said in an interview with the media that the advantage of Yuanghang Automobile is that it has 30 years of car-building knowledge and centralized integration ability. At the beginning of building passenger cars, Dayun chose to cooperate with Bosch, Huawei, Ali and other head suppliers. However, judging from the market performance, there is still a long way to go for Yuanghang to be recognized by the market. There are no obvious advantages in the aspects of smart driving technology, product price, brand marketing, sales network layout and so on. Joint venture brands have reduced prices to protect their share, so it is very difficult for new car brands to take a turn for the better.

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