AutoBeta(AutoBeta.net)11/14 Report--

On November 14, Geely holding Group officially announced that Geely Holdings will transfer its 11.3% shares in Polar Krypton Intelligent Technology (hereinafter referred to as "Polar Krypton") to Geely Automobile Holdings Limited (hereinafter referred to as "Geely Automobile"). When the deal is completed, Geely's stake in polar krypton will increase to about 62.8 per cent. At the same time, optimize the ownership structure of Lecker Automobile (hereinafter referred to as "Lecker") in order to promote the comprehensive strategic coordination between Polar Krypton and Lectra. Polar Krypton will hold 51 per cent of Lectra, while the remaining 49 per cent will continue to be held by Geely's wholly-owned subsidiary.

Lectra is a high-end brand joint venture between Geely Automobile Group and Volvo Automobile Group, in which Geely Motor owns 50%, Volvo Motor 30% and Geely Holdings 20%. At present, the main production bases of Lingke are Zhangjiakou factory in Hebei, Chengdu factory in Sichuan and Yuyao factory in Zhejiang. In June 2022, Geely holding Group CEO Gan Jiayue announced at the 2022 Lectra Spring / Summer launch electric party that by 2025, all Lectra's products will be equipped with Lectra intelligent electric mixing technology to realize the electrification of the whole series of products. Starting from 2008, Lectra will focus on the new energy market.

Data show that in the first 10 months of 2024, the brand sold 226700 vehicles, an increase of 38 percent over the same period last year. The model with the highest sales volume was Lecker 08, with annual retail sales of 6.35 vehicles, followed by Lecker 03 with 43300 vehicles, and Lecker 07 and 06 also sold more than 10,000 vehicles. Among them, LinkedIn 08 and 07 are plug-in hybrid models. During the year, Lectra launched its first pure electric model, the Lecker Z10, with a time-limited price range of 19.68 yuan and 288800 yuan. It was built on the same platform as Polar Krypton 001 and positioned as a medium and large electric sedan. It sold 2056 cars in October, and the overall performance was relatively mediocre.

As for extreme krypton, it is Geely's pure electric high-end brand, English name ZEEKR, launched on April 15, 2021, and launched its first model-ZEEKR 001, positioning pure electric hunting sedan sedan, based on the Lecker ZERO Concept concept car, this model became popular all over the network as soon as it was launched, breaking the embarrassing situation that domestic hunting cars are difficult to sell, and prompting more and more brands to lay out this market. Since then, Polar Krypton has launched ZEEKR 009, ZEEKR X, ZEEKR 007, ZEEKR 7X and ZEEKR MIX models one after another, of which ZEEKR MIX went on sale on October 23 with official guidance prices of 279900 yuan and 299900 yuan. The new car is based on Geely Group SEA vast-M structure and is the sixth model of Polar Krypton with a positioning of five-seat SUV.

It is understood that the delivery target of polar krypton in 2024 is 230000 vehicles, while by the end of October 2204, polar krypton delivery is 167900, an increase of 82% compared with the same period last year, and the target sales volume is 73%. In the next two months, sales need to be more than 31000 before the target can be achieved. The sales target for 2025 will be no less than 650000, which is Li Shufu's requirement for an Conghui and polar krypton.

Back to the topic, the integration of Lecker and polar krypton may also be expected. In September this year, Geely Holdings Group formally issued the Taizhou Declaration, announcing that the enterprise had entered a new stage of strategic transformation, which clearly mentioned that the group will focus on the main automobile industry, lay out science and technology ecology, and enhance competitiveness through five major measures: "strategic focus, strategic integration, strategic coordination, strategic soundness, and strategic talents".

Since the declaration was issued, Geely has begun to adjust around it. On October 9th, at the launch of Geely Star wish, Geely Automobile Group CEO Gan Jiayu said, "Geely New Energy will gather to build the Galaxy brand and formally merge geometry into the Galaxy brand. 'GEOME' will become Galaxy's smart boutique car series. Recently, according to a number of media reports, Geely Holdings' new energy pickup brand, Radar Automobile, will be integrated into Geely Automobile. After the integration, Radar Automobile will become a Geely brand, at the same level as Geely brand, polar krypton brand and Luck brand. Ling Shiquan, the person in charge, reported to CEO Gan of Geely Automobile Group, but the news has not been officially confirmed.

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