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Recently, according to media reports, Tianjin Yonghao Auda, the largest Audi 4S store in Tianjin, has closed its shop and thousands of car owners have rallied to safeguard their rights. Relevant rights car owners revealed to the media that at present there are no employees in the store, and all the exhibition cars in the exhibition hall have been pulled away. At the same time, it was also revealed that after Tianjin Yonghao Auda closed its shop, the number of car owners protecting their rights had exceeded 1500.

The automobile industry pays attention to the search on the network platform, and many netizens have posted posts on the Internet since the day before yesterday about the closure of Tianjin Yonghao Auda store. A car owner is posting that the sky has collapsed and the first insurance for savings has not been done. Some netizens also revealed that they have just paid the car purchase fee, but the car has not been mentioned yet. In addition, some netizens went to the scene to take several on-site pictures of Tianjin Yonghao Auda 4S store and posted them on the Internet. From the pictures released, we can see that the whole exhibition hall is messy and empty, and there are no exhibition cars at the scene. On the glass of the 4S store, there is also a notice about the closure of the 4S store. From the content of the notice, the 4S store pointed out that due to the sudden withdrawal of the loan by a bank that had been cooperating for many years, which led to the break of the 4S store capital chain, it was faced with serious financial pressure, so it had to stop business formally. At the end of the notice, it also said that it is actively looking for a solution, which is expected to be confirmed by the 12th of next month.

Data show: Tianjin Yonghao Auda Automobile sales and Service Co., Ltd., a subsidiary of Yonghao Investment Holdings Co., Ltd., is an authorized distributor of FAW Audi brand. The company was established in 2009. The company's main business scope is FAW-Volkswagen Audi brand car sales, automobiles, auto parts, auto furniture, machinery and equipment, hardware, Jiaodian wholesale and retail and so on. According to online news, on November 12, a large number of car owners came to the store to safeguard their rights. According to the online video, there were many display cars parked in the hall at that time. But the next day, the display cars were announced all night, and the stores were closed. At present, some media have contacted the customer service phone of Yonghao Auda 4S store, all of which are unanswered. Mini Program is also completely paralyzed, unable to log in to members to inquire information.

It is worth mentioning that after Tianjin Yonghao Auda 4S store closed, not only car owners are defending their rights, but even many employees have revealed that wages have been in arrears since August this year. Some related employees revealed to the media that since January, Tianjin Yonghao Auda 4S store has not sold new cars, but only does some things about vehicle maintenance. Later, insiders released the news that the 4S store was about to close down, and many car owners were worried that the follow-up maintenance would be affected. It was only on November 12 that car owners went to the store collectively to protect their rights. At the same time, the employee also said that the car owners used the stored value balance to redeem everything that could be exchanged in the store that day. According to the media, the total amount of the owners of the 4S store has reached hundreds of millions of yuan, and the police have intervened in the incident, calling on the owners to keep screenshots of the consumption balance and other evidence. At the same time, some netizens revealed that Yonghao also has two related 4S stores, Red Flag and Dongfeng Honda. Among them, Yonghao Hongqi 4S store also closed on the same day that Tianjin Yonghao Auda 4S store issued a notice of closure, while Tianjin Yonghao Dongfeng Honda 4S store was unanswered.

In fact, it is not uncommon to see news about traditional brand 4S stores closing down since the beginning of this year. Last month, the first BMW global 5S store in Beijing announced its closure, also because the store was facing operational difficulties. In the same month, BMW Zhongbao 4S store in Xiamen was also exposed to close down, which was also caused by a broken capital chain. Of course, with the gradual closure of these traditional luxury brand 4S stores, it is not difficult to see that in the context of the development of the domestic new energy vehicle market, the market share of traditional luxury brands has also been seriously reduced. According to relevant data, Audi sold only 477200 vehicles in China from January to September this year. By comparison, Audi sold nearly 730000 vehicles in China last year. But what needs to be said here is that although Audi sold well last year, it mainly depended on price for volume.

With regard to the recent news that traditional brand 4S stores have been frequently blown away by thunder, some industry insiders pointed out that the general 4S store operation model starts with a bank loan to buy a car, and after the car arrives at the store, the vehicle certificate is mortgaged to the bank, and later on, the money is collected by selling the car, and then go to the bank to redeem the certificate to complete the entire transaction chain. However, with the price war becoming more and more fierce, some 4S stores have to keep getting into the car in order to keep the brand license. At the same time, in order to return the funds as soon as possible, we have to fight a price war, and the consequence of selling cars at a loss is undoubtedly that there are fewer and fewer funds available, and the stores can not operate normally.

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