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On November 15, SAIC-Volkswagen launched a time-limited price promotion for its Volkswagen Volkswagen models at the Guangzhou Auto Show.

As can be seen from the official posters, the 2024 Weiran models are priced between 199900 yuan and 299900 yuan per mouthful from now until November 30 this year. Compared with the previous official guidance, the price is as low as 102900. Specifically, Volkswagen prestige 330TSI business version from the original price of 289800 yuan, the price reduced by 89900 yuan to 199900 yuan. The premium version of 380TSI has been reduced by $74900 from $324800 to $249900. The premium version of 380TSI will be reduced by 80.29 million yuan to 279900 yuan from 362800 yuan. The price of the flagship version of 380TSI was cut the most, by as much as 102900 yuan, from 402800 yuan to 299900 yuan. In addition to the significant price reduction, the official also introduced the right to enjoy a lifetime warranty for the powertrain. I have to say, SAIC-Volkswagen offered a lot of concessions this time.

Data show: Volkswagen prestige positioning of medium and large MPV, listed in May 2020. The new car is based on the Volkswagen MQB platform and is co-produced with Tuen. It is the second MPV model under SAIC-Volkswagen. In terms of appearance, the exterior interior design of the 2024 Volkswagen Valor model is consistent with the cash model, with a large intake grille on the front face, a multi-banner interior decoration, and connected with the headlights on both sides of the front. It shows that the whole vehicle looks very moving.

As for the car body, it adopts a three-row seven-seat layout with a length, width and height of 5346, width and height, respectively, and a wheelbase of 3180 mm. Interior decoration, the walk is still simple style, with suspended central control screen. In terms of power, the new Weiran is equipped with a 2.0T turbocharged engine, which provides optional high and low power, matching a 7-speed dual clutch transmission. The maximum horsepower of the high-power model can reach 220Ps, and the peak torque is 350Nm. In terms of competitive products, Weiran's main competitors are Buick GL8, Toyota Sena, Kia Jiahua, Honda Odyssey / Ericsson and other models.

It is worth mentioning that sales have been low since Volkswagen went public in 2022. Data show that Volkswagen's cumulative sales from 2022 to 2023 were 19959 and 18101. Since the beginning of this year, Volkswagen's sales have been even less satisfactory, not exceeding 1,000 vehicles for several months in a row. Among them, the latest sales were 648 in October, compared with 9818 this year. In the context of poor sales, price reduction has also become the most effective way to increase sales.

In fact, with the rapid rise of new energy vehicles, it is not surprising for Volkswagen to launch a price promotion. Since 2024, the price war between car companies has become more and more intense. Traditional car companies in order to increase sales, a number of car companies have launched a price and other promotional activities, after all, the most intuitive effect of price reduction is the increase in sales.

SAIC-Volkswagen was also the first car company to shout a price. At the Chengdu Auto Show in August this year, SAIC-Volkswagen launched a price for Tuyue's cutting-edge models. At that time, the price of 46000 yuan also attracted a lot of attention. Subsequently, SAIC-Volkswagen also launched a time-limited activity with a price of 159900 yuan to 223900 yuan for its Passat model. Or benefit from the price advantage of one-bite price, which also makes SAIC-Volkswagen's one-mouth price activity very successful. Figures show that the Passat family sold 23588 vehicles in September. The Passat family sold 24450 vehicles in October.

After SAIC-Volkswagen launched a price campaign, many car companies also followed suit. Among them, SAIC GM Buick launched a time-limited price of 169900 yuan, 179900 yuan and 199900 yuan for its Buick Anke Plus model, which was reduced by 60, 000 yuan compared with the earlier guidance price of 22.99-259900 yuan. In addition, Ford also launched an one-price campaign for its Mondeo model from 149800 onwards. Of course, the traditional fuel car companies to launch a price activity, there is no doubt that the current market share has been continuously reduced, in order to survive in the competition, have to take a step.

For SAIC-Volkswagen, the situation this year is also very difficult. From May to August, SAIC-Volkswagen's monthly sales fell year-on-year. From May to August, SAIC-Volkswagen's monthly sales were 92803, 82003, 81003 and 85000, respectively. Compared with the same period last year, it decreased by 3.01%, 14.43%, 18.18% and 22.75%, respectively. In this context, how to reverse the decline of sales is also very important. As for the decline in sales, SAIC-Volkswagen has pointed out that it is mainly due to fierce market competition. In addition, at the Chengdu auto show, SAIC Volkswagen executive Fu Qiang said on the price war that SAIC Volkswagen will not choose to lie flat, even at the expense of some interests for the time being, but winning is the battlefield of the future.

It is not known whether the Volkswagen Volkswagen model price activity can achieve good results again, but since SAIC-Volkswagen frequently launched a preferential car purchase policy this year, it will certainly play a role in promoting SAIC-Volkswagen sales. But if we want to continue to increase sales in the future, we may have to speed up the launch of more competitive products.

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