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In response to the "Little ideal" label that appeared in the market before, according to the 21st Century Business Herald, Cao Li, senior vice president of Zero Auto, said that he did not exclude the title of "Little ideal" and pointed out that the ideal car was his role model. But I don't want people to put this label on zero-running cars.

Prior to this, Zhu Jiangming, founder, chairman and CEO of Zero Automobile, also responded to the question of Zero's models being ridiculed as a "half-price ideal" at a media briefing on Zero's third-quarter results, emphasizing that Zero's product positioning was reasonable and aimed at providing users with cost-effective products, hoping to be "good but not expensive."

Zero running car was founded in 2015, and its products cover zero running C11, zero running T03, zero running C16, zero running C10, zero running C01. From the point of view of its product types, in addition to the T03 model, which only provides pure electric power, including C10, C11, C16, C01, including C10, C11, C16, C01, including pure electricity and extended range power types.

So far, zero-running cars have been established for nine years, but the real development is in recent years, especially after 2024, the sales growth of zero-running cars is very rapid. Retail data show that a total of 211000 zero-running cars were delivered in the first 10 months of this year, an increase of 97.18 percent over the same period last year, of which 38177 new cars were delivered in October, up 109.74 percent from a year earlier, setting an all-time high for five consecutive months. According to the plan, the sales target of zero-running cars for the whole year is 250000, and according to the cumulative delivery volume in previous October, zero-running cars only need to complete about 40, 000 vehicles in the next two months to meet the annual sales target.

Thanks to the rapid rise in sales, zero-running cars also reported bright results in the third quarter of this year. According to the financial report, in the third quarter of 2024, the operating income of Zero cars was 9.86 billion yuan, an increase of 74.3 percent over the same period last year, an increase of 83.9 percent from a month earlier, a record high; a net loss of 690 million yuan, a narrowing of 30.3 percent compared with a net loss of 990 million yuan in the same period; gross profit margin of 8.1 percent, a sharp improvement from 2.8 percent in the second quarter.

The Zero running B10, a brand new model of Zero Motor, was unveiled at the 2024 Guangzhou Auto Show on January 15. It is understood that the new car is based on the LEAP 3.5 architecture B platform, positioning compact SUV, will focus on 10-150000 yuan market, is expected to be available at the end of the first quarter of next year. In addition, in addition to the zero-running B10 model, zero-running cars will launch two other B-series models next year. At that time, the B-series models will become a new growth point in zero-running car sales, helping it sprint its annual sales target of 500000 vehicles.

As the first model of the zero running car B series, the zero running B10 continues the family design style in the exterior design, with a closed grille on the front face with a split headlight group on both sides, a penetrating LED daytime driving light at the top and a near and far light group at the bottom, the whole vehicle looks very full visually. In the lower surrounding part, the new car is equipped with a rectangular air intake design, and there are diversion grooves on both sides, making the vehicle more athletic. The side of the car body, the new car waistline is simple, using a large number of black painting, including the outer edge of the window are decorated with black trim, very visual impact, the door handle is hidden design. In the rear part, the new car is equipped with through-type taillight design, irregular discontinuous design on both sides, more sense of science and technology. The upper part of the rear is equipped with a high brake light and a camera, in addition, the lower part of the taillight of the new car is marked with a zero-running car LEAPMOTOR in English, so as to increase the recognition of the vehicle.

In terms of interior decoration, the new car is equipped with a suspended central control screen and a double-spoke steering wheel, as well as a Qualcomm 8295 cockpit chip. The motivation has not yet been officially announced. From the positioning of the new car, it is expected that the new car will compete with BYD Yuan PLUS, GAC Ean AION Y, iCAR 03 and other models after its launch.

A few days ago, Mr Zhu said sales were expected to rise sharply in the fourth quarter of this year, with monthly sales expected to reach 40, 000 next year, with a full-year sales target of 500000 and a gross profit margin of more than 10 per cent. It has also been revealed that in addition to the new cars mentioned above, Zero is developing the D series of MPV models with a price of no more than 300000 yuan and is expected to be on the market in 2026.

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