AutoBeta(AutoBeta.net)11/19 Report--

A few days ago, Feifan Automotive Technology Co., Ltd. has undergone industrial and commercial changes, the original shareholder Shanghai Ruyi Automotive Technology Partnership (limited partnership) withdrew, and is now wholly owned by SAIC. At the same time, many key personnel of the company have changed. Wang Xiaoqiu stepped down as legal representative and chairman, and Wang Jun took over.

In November 2021, SAIC established Feifan Automotive Technology Co., Ltd., to enter the middle and high-end intelligent electric vehicle market. According to the data, Feifan Automobile has a registered capital of 7 billion yuan, which is held by SAIC and the employee shareholding platform respectively, of which SAIC holds 95% and Shanghai Ruyi Automotive Technology Partnership holds 5%, which is the employee shareholding platform. In other words, Feifan is jointly owned by SAIC and employees. At that time, SAIC said that the purpose of this setting was to "stimulate the entrepreneurial enthusiasm of the innovation team in a market-oriented way".

The predecessor of Feifan Automobile is SAIC R, and SAIC R belongs to Roewe's independent new energy brand. On May 10, 2020, SAIC Roewe held the brand launch event of "Roewe New National Tide" and officially announced the launch of the "double standard" strategy of "R Standard" and "New Lion Standard". Among them, the traditional fuel models use the "Lion Standard", while the middle and high-end new energy models carry the "R" mark. SAIC Roewe said that the new R standard will become the exclusive symbol of the high-end new energy models, and the planned models under the R standard include the flagship MARVEL series and the car ER series.

On October 29, 2021, SAIC announced that the original R brand of the passenger car branch of SAIC Group will officially carry out market-oriented operation in the way of an independent company, which is called "Feifan Automobile" in Chinese. It is understood that Feifan Automobile will focus on 200000 to 400000 yuan of middle and high-end new energy intelligent products, and Zhiji Automobile will jointly assume the important task of SAIC Group's breakthrough in the high-end electric intelligence new track. After the establishment of Feifan Automobile, the original R brand of Shanghai Automobile passenger car Branch will be operated by Feifan Automobile in the way of an independent company, and Wu Bing, CEO of SAIC Mobile's strategic brand "Hengdao Travel", will serve as Feifan Automobile CEO.

However, contrary to one's wishes, Feifan has a very low sense of existence in the new energy vehicle market. Since its establishment, Feifan Automobile has launched the medium and large sedan F7 and the medium and large SUV Feifan R7. Retail data show that Feifan sold a total of 6080 vehicles in the first three quarters of 2024, with the exception of 1856 in January and less than 1,000 in other months, including 3722 in the Feifan R7 and 2358 in the Feifan F7.

In January this year, SAIC announced that Wu Bing, vice president of SAIC, would no longer serve concurrently as general manager of Shanghai Automobile Branch and CEO of Feifan Automobile, and the relevant position would be taken over by Wang Jun, former general manager of Huayu Automobile.

According to public data, Wang Jun was born in 1966 and served as SAIC Volkswagen Planning Department Manager, SAIC Volkswagen Planning Department Assistant Manager, SAIC passenger car Branch Deputy General Manager and Manufacturing Department Executive Director, SAIC Group quality and Economic Operations Department Executive Director, SAIC Group Strategic Research and knowledge Information Center General Manager and data Business General Manager, General Manager of Huayu Sandian Automobile Air conditioning Co., Ltd. General Manager of Huayu Automotive Systems Co., Ltd. After the personnel change, the news of the merger of Roewe Feifan appeared again. According to media reports at that time, in addition to choosing to leave with compensation, Feifan automobile employees could also choose to change their jobs or reapply to brands of SAIC Group, such as Roewe and MG brands, or to go to Automotive Zero Software and SAIC Research and Development Institute.

At the end of October, the official official announced the news. In a tweet entitled "get on the car Roewe Feifan, Dream Fusion, promise extra Ride", SAIC passenger car said, "Roewe and Feifan no longer run alone, but choose to go side by side." It means that Feifan Automobile returns to SAIC passenger cars, and the merger is not only the merger of channels, but also the re-carding of dual-brand positioning and product lines.

It is understood that the Roewe brand currently on sale models include fuel vehicles and new energy vehicles, while fuel vehicles are divided into cars, SUV, MPV, new energy vehicles are divided into plug-in and pure electricity, the product line is relatively messy, and most new energy vehicles are put into the online car-hailing market. Due to the integration of Feifan Roewe, Feifan RC7, which was scheduled to appear on the market in September, was also postponed.

With the explosive growth of domestic new energy vehicles in recent years, independent head car companies have begun to produce independent sub-brands frequently, experiencing "trial and error" while "tasting new" in many market segments, and some brands will be gradually integrated or eliminated. In October, Geely Automobile Group CEO Gan Jiayue announced that Geometry brand will be officially merged into Galaxy brand, Geely New Energy will focus on building Galaxy brand, Geometry brand will become Galaxy's smart boutique car series. In addition, with the merger of Lectra and polar krypton, polar krypton will hold 51% of the shares, while the remaining 49% will continue to be held by Geely's wholly-owned subsidiaries.

In addition, independently operated Euler cars are also rumored to be returning to the Great Wall automobile system. A few days ago, Great Wall Motors announced that Euler APP would be removed from shelves, and all services of Euler APP would be transferred to Great Wall Automobile APP. Euler App will be officially suspended at the end of December. It is understood that Euler is a pure electric brand of Great Wall Motors. Currently, the models on sale include Euler good Cat, Euler Ballet Cat and Euler Lightning Cat. Most of Euler's car sales come from Euler good Cat. The brand has not launched a new car since 2023. According to Great Wall car sales KuaiBao, Euler car sales in the first 10 months of 2024 were 52726, down 40.4% from a year earlier.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat