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Recently, there has been the latest progress in ideal Motor's lawsuit against Douyin V "Dong Laoxiao said car".

Today, Dong Laodong said in a video posted on social media that the two sides had reached a settlement. At the same time, in the video, the blogger publicly apologized to ideal car. He said that his previously released video incorporated the ideal MEGA into the film clip, which made the public associate the ideal MEGA with special vehicles, and caused discomfort to fans and users who loved the ideal car. I apologize for the negative evaluation of the vehicle and the impact on the product and corporate image of the ideal car. Finally, I also expressed my gratitude to the ideal car and felt the official respect for the creators of self-media.

Reviewing the incident, Dong said in August that the car had posted a video on his personal Douyin platform and said he had received a letter from a lawyer from ideal Automobile. The content of the lawsuit is that he previously posted a video about the ideal MEGA. Ideally, the video had a negative impact on the image of MEGA and led to a decline in MEGA sales, requiring Dong Laodong to delete the relevant works, publish an apology for 30 days, compensate for economic losses of 1 million yuan, and bear all litigation costs.

It is understood that the video under complaint was on March 6 this year, when Dong Laozi said that the car was remade with a segment about the "crazy car". The video involved the ideal MEGA, which had only been on the market for a few days at that time. The blogger expressed some views on the ideal MEGA in the video, which attracted many netizens' attention and discussion on the Douyin platform after the video was released.

At that time, in the lawsuit against ideal car, Dong Laodong said that he had not been instructed by anyone, nor had he obtained any illegal benefits from the video. Their own creative content is based on hot spots and results for deductive creation. In addition, it is also pointed out that the image and sales problems of MEGA are mainly determined by the design and price of the vehicle itself, rather than by a single video content. And revealed that he is willing to communicate with ideal Automobile and its founder Li Xiang in Beijing to resolve the dispute. At that time, ideal Automobile officials also responded, "understand and respect everyone's freedom of speech, but any speech should be carried out within the limits permitted by law." The video content released by Mr. Dong obviously went beyond the scope of reasonable comments and had an inestimable negative impact on our brand and products. Therefore, we have to take rights protection measures in accordance with the law, hoping to safeguard the company's legitimate rights and interests and brand image through legal channels. "

As we all know, the ideal MEGA is a blockbuster model launched by the ideal car this year, which is highly expected by the authorities. The new car, which went on sale on March 1 this year, locates an all-electric MPV model with a price of 559800 yuan. Officials have boasted that the MEGA will become the No. 1 passenger car sales of more than 500000, with monthly sales of 8000. But unexpectedly, the new car was negatively affected by the malicious P map of the network after it was launched, which also affected the sales of the ideal MEGA, which was only 3229 in the month on the market. The negative effects brought by the failure of the ideal MEGA model are not only limited to the poor sales of MEGA, accompanied by a variety of public opinion crises, falling stock prices in the secondary market, and even suffered class action by investors. Fortunately, the subsequent ideal officials made timely adjustments to the organizational structure, so that the storm was able to calm down.

After the storm subsided, the ideal Law Department refuted rumors and sued all kinds of uncomfortable picture and text content on the Internet. A few days ago, the ideal Automobile Law Department also issued a verdict about a car blogger implying that the ideal car was falsified in the form of parallel exports, defaming and infringing upon the reputation of the ideal car. The results showed that the court held that the car blogger violated the reputation right of the ideal car and asked him to make a public apology and compensate for the economic losses related to the ideal car and reasonable expenses for safeguarding rights.

Back to "Dong Lao Zi said car", the blogger received complaints about ideal cars this year. Prior to this, Xiaomi's founder, Lei Jun, was complained by Xiaomi and asked to be removed from the shelves after calling Xiaomi's founder Lei Juner many times in the video. At that time, the blogger responded to Xiaomi's complaint with a positive interaction. And pointed out that he did not slander or smear Xiaomi car, but was used to smear and slander it when it was quoted by other creators on the Internet.

The data show that the certification company of the Douyin platform on the account of "Dong Laodong Shuo car" is Jinan Arc Sports Culture Media Co., Ltd. The attention of the automobile industry can be seen from its Douyin platform that the video content released by the blogger is mainly combined with hot spots to express his views on some hot topics and models in the automobile industry. Because the blogger's creation style is funny, it also makes the interaction rate of the account high. As of press time, "Dong Laodong said car" has released a total of 303 works, with 411000 fans and 7.07 million likes.

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