AutoBeta(AutoBeta.net)11/23 Report--

Following the official Douyin account of "Zunjie Automobile", the official Weibo account of "Zunjie Automobile" was officially launched on November 22nd, certified as the "official Weibo of Zunjie Automobile", and the IP dependency is Beijing. In a short time, the number of followers on the Weibo account has exceeded nearly 3000. After Zunjie Automobile Weibo was launched, it has issued two Weibo posts in a row to preheat it.

On November 23, Hongmeng Zhixing official WeChat released the official picture of Zunjie S800, a "million-class" luxury car jointly created by Huawei and Jianghuai, with the slogan "flagship of the times" on the poster. The car will be unveiled at the launch of Huawei's Mate 70 series of mobile phones on November 26.

Judging from the official pictures, the Zunjie S800 has a double color appearance of purple and silver, with a slender side shape, with silver rearview mirrors, semi-hidden door handles, large-size bright "cake" rims, penetrating taillights and other elements. The new car has a MAEXTRO English logo in the center of the taillight. Combined with the official judgment that the length of the car is about 5.5 meters, the Zunjie S800 will reach the size of a large car.

With reference to the information exposed by the network and spy photos, the front part of the Zunjie S800 uses a closed design, the lights on both sides can be understood as two symmetrical "C" shapes, and the upper light group does not have a penetrating design. the interior of the light source of the upper and lower parts is similar to the cutting shape of the BMW 7-Series. The middle headlamp group is divided into three parts, surrounded by the deep details of the star river, which is somewhat similar to the star river headlamp of the sharing world S9. The lower front part is surrounded by a diamond grille, which runs through both sides and aligns with the edge of the headlamp, while the lowest front lip is made of metal chrome-plated material around the entire front face.

On the side of the car body, the simple word is "big". The length of the car is about 5.5 meters. You can obviously feel that the rear door is very long, and you can feel that the ride space in the back row must be very large through the car door. The more characteristic is the shape of the C-pillar, showing the trend of slipping back, very elegant. In the rear part of the car, the Zunjie S800 is equipped with a wider rear light belt than the shared S9, and the lamp group is all dotted with stars. The English letter of MAEXTRO is located on the surface of the shell, which forms a dislocation relationship with the starlight effect and has a strong visual depth. There is also a camera under the taillight, flanked by the words "Jianghuai Automobile" and "Zunjie S800".

In terms of interior decoration, the Zunjie S800 in the spy photo uses a light color match, is equipped with a suspended full liquid crystal meter, and the central control screen and co-driver entertainment screen use a connected screen design. The car uses a shifter mechanism, and the sub-meter area is equipped with a mobile phone wireless charging panel and a crystal control knob at the bottom. In addition, the seat control knob of the car is located on the door panel and is expected to support seat ventilation, heating, massage and other functions.

According to the internal details of the engine compartment, the Zunjie S800 will use an incremental power system. At the same time, the car also has a rear wheel steering system. In addition, the car will also be equipped with lidar and equipped with Huawei Qianqi ADS 3.0 premium version of the smart driving scheme.

MAEXTRO Zunjie is the fourth smart car brand created by Huawei in cooperation with Jianghuai Automobile. The other three brands are AITO in cooperation with Selis, LUXEED in cooperation with Chery, and STELATO in cooperation with BAIC.

The hot sale of Hongmeng Zhihang's brand has made the capital market look forward to the respect of the world. However, Yu Chengdong once said that the brand positioning of the cooperation with Jianghuai Automobile is ultra-high-end, which will surpass the grades of Maybach and Rolls-Royce Phantom to be more luxurious, higher-end and more comfortable, while the enjoyment world will position high-end cars, and the intellectual world will position a wide range of mid-range and mid-high-end cars, that is, cars that can be bought by a wide range of people. The focus of the world will be on SUV. It is understood that the price of the first model of MAEXTRO is as high as one million, which means that it is very difficult for MAEXTRO to have high sales performance.

For Huawei, while constantly creating popular styles and raising the height of the Hongmeng Zhihang brand, it is essential for cash models to continue to iteratively upgrade and update product strength. In addition, Huawei smart car partners to follow up the completion of delivery, after-sales, service and other processes is also critical.

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