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Tesla announced in an official Weibo post today that from now on to December 31 this year, the tail-end of the purchase of Model Y will be reduced by 10, 000 yuan, which can be superimposed by the five-year zero interest policy. As can be seen from the pictures of the official announcement, the event is applicable to Tesla's Model Y rear-wheel drive and long-range all-wheel drive models.

The auto industry's concern can be seen on the official website that the preferential policy of 10000 yuan reduction in the final payment of Model Y has come into effect today. At present, the price of the Model Y rear wheel drive version has been shown to be 239900 yuan, which has been reduced by 10, 000 yuan compared with the previous one, and the delivery period is 1-3 weeks. For users who have not mentioned the car before, the official said that they can also enjoy the policy of reducing the final payment by 10,000 yuan. As a reference, take the Model Y rear wheel drive version as an example, the car price is 239900 yuan after enjoying the discount of 10, 000 yuan, the down payment is 79900 yuan, and the monthly payment of 0 interest is about 2667 yuan. Have to say, Tesla's discount superimposed five-year zero interest policy, for users is still very attractive.

It is worth mentioning that since the beginning of this year, Tesla has made many price adjustments in the Chinese market. In early January, officials launched an insurance subsidy of 6000 yuan for Model 3 rear-drive models. On January 12, Tesla again announced a price cut of 15500 yuan to 245900 yuan for his new Model 3 model, and 11500 yuan for the new version of Model 3 long-lasting aviation, with the latest price at 299900 yuan. The price of Tesla Model Y rear wheel drive version was reduced by 7500 yuan to 258900 yuan, while the price of Tesla Model Y long-range flight version was reduced by 6500 to 299900 yuan. On March 1, Tesla launched a spring limited-time discount gift for his Model 3 and Model Y rear-drive models, issuing an order that the current car can enjoy a time-limited insurance subsidy of 8000 yuan.

However, it is worth mentioning that the sales improvement effect brought about by these price cuts is not obvious. Data show that Tesla sold 220900 vehicles in the first quarter, down from 229300 in the same period last year. To this end, the official also carried out a reverse operation in April, raising the price of its Tesla Model Y model by 5000 yuan. However, the price increase also failed to stimulate the growth of sales. In July this year, officials once again launched a five-year zero-interest installment purchase plan for Tesla's standard rear-drive and long-range four-wheel drive models of Model 3 and Model Y.

Of course, Tesla's frequent price adjustments this year are related to the fierce market competition and slow sales growth. As we all know, since 2024, BYD has taken the lead in launching a number of glorious models in order to seize market share, pushing the price of new energy vehicles down to less than 100000 yuan. After BYD launched a number of glorious models, many car companies also had to follow up and join the price war. At the same time, with the rapid development of domestic new energy vehicles, Tesla is no longer the only choice for users, and the market share has also been seriously reduced. According to the data, Tesla's market share in China was 16% in 2021, and Tesla's market share had halved to 7.8% by 2023. Tesla himself has also suffered a certain impact on sales due to the slow updating of his models. At present, Tesla has Model 3, Model Y, Model S, Model X and electric pickup Cybertruck models on sale around the world. Among them, most of Tesla's sales in China still come from Model 3 and Model Y.

In fact, Tesla has not only launched discount car purchase activities in the Chinese market so far this year. For the US market, officials have launched a free overcharge and FSD activity for three months for Model Y purchase. On the other hand, the European market buys Model Y before the end of the year and can enjoy a free one-year super charging service. For the official discount reduction activities, also triggered a lot of netizens' discussion. Some netizens commented: Tesla another financial policy has come, equivalent to a drop of 10,000 yuan, this discount is to impact the sales target at the end of the year. Some netizens also pointed out that the government launched a discount promotion, or because the new model is coming, so the old models are sold as soon as possible.

According to the official plan, Tesla's annual sales target this year is to surpass last year's sales by 1.81 million. Data show that Tesla's sales in the first three quarters were only 1.329 million, and there are some challenges in surpassing last year's sales. It is not known whether Tesla's reduction activities can greatly increase sales. But there is no doubt that the most exciting part of a new round of new energy vehicle price cuts may be triggered by Tesla's concession.

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