AutoBeta(AutoBeta.net)02/22 Report--

Zhejiang Geely Holdings Group plans to set up a design center in the UK, which will employ designers from former Jaguar Land Rover and Aston Martin to expand its five-member team to 100 people within five years.

According to reliable intelligence, Geely's UK design center will be located in Coffentry, UK, and its business includes domestic Geely passenger cars, Malaysia's Proton, Britain's Lotus sports car and LinkedIn. It is understood that Wayne Burgess (Wayne Burgess) will be the head of the British Design Centre.

Some industry insiders analyzed Geely's move, saying that the biggest advantage and threat of Geely's establishment of a design center is Brexit. Under the negative impact of Brexit, major local automakers have taken measures to lay off staff. Geely can take the opportunity to recruit talent.

At present, Geely has set up design centers in Shanghai, Gothenburg, Sweden, Barcelona, Spain and California. After the acquisition of Volvo in Sweden, Geely has developed at a rapid speed, with a total sales of 1.5 million vehicles in 2018, making it one of the highest-selling independent brands in China.

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