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Today, at the 2019 China Automobile Blue Book Forum, Xu Liuping, chairman and party secretary of FAW, made an opening speech and described his view of the automobile industry and his understanding of courage. "courage comes from love, according to insight, showing responsibility, and being humble," he said. "

In the speech, Chairman Xu Liuping expounded several core points:

1. The auto industry needs four words to empower the auto industry: love, insight, courage and humility.

2. Technology can be bought, but "management" and "insight" cannot be bought.

3. In the process of technology and R & D, Red Flag has made three major plans: Qiqi Plan, Qiyi Plan and Qilin Plan.

4. From January to April this year, China FAW increased its sales, revenue and profits to a certain extent, of which Red Flag achieved nearly 10 times growth.

As far as the auto industry is concerned, courage exists in many ways. According to Xu Liuping, there are mainly four aspects of courage, namely: the courage to enter the industry, the courage to change the industry, the courage to change the enterprise, and the courage to innovate.

And the so-called love, is the strong emotion and immersion to the automobile industry, in Xu Liuping's view, this should be the nature of Autobots. The automobile industry has its own unique laws and rationality. according to Xu Liuping's insight, technology can be bought, but not by management. Humility, on the other hand, refers to the humility of consumers and the awe of this industry involving personal safety.

Love, insight, courage, and humility are four key words that do not exist independently. Xu Liuping believes that there is a close relationship between them. "Courage comes from love, depends on insight, shows responsibility, and belongs to humility."

At the beginning of last year, the new red flag brand strategy was officially released. In December of the same year, China FAW defined and accelerated the overall strategy of Red Flag, and issued China's FAW strategy, including Red Flag. The general goal of "building a world-class mobile travel service company" by 2025 is put forward.

As the "helmsman" of FAW, Xu Liuping has set a four-step strategy of "carrying the red flag, grasping independence, strong cooperation and ruthless innovation" for the enterprise. Under the guidance of this new strategy, Red Flag brand has also achieved excellent results.

Xu Liuping also said: in 2018, with the support of all sectors of society, especially the full support of consumers and all of you here today, FAW rose against the trend. We achieved considerable growth in sales, revenue and profits in 2018.

In terms of sales, Red Flag achieved 33000 units last year, a year-on-year increase of nearly seven times, exceeding the target of 30, 000 vehicles. In terms of products, following the launch of Red Flag H5, E-HS3 and HS5, HS7 will also meet with you in the near future, and the products planned for next year are already under development. From January to April this year, China FAW also increased its sales, revenue and profits to a certain extent, of which Red Flag achieved nearly 10 times growth.

According to him, its overall goal is to build a "world's most advanced" system by the end of this year in some major business areas, such as large-scale manufacturing, large-scale marketing and large-scale research and development systems.

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