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A few days ago, our article reported the tragic survival of Alfa Romeo, an Italian luxury brand, in the Chinese market, but sales in China were low, and it was still difficult to sell at a discount of more than 100 thousand yuan at a 40% discount, and it was even put on sale in Volkswagen 4S stores.

From the netizens' comments, the brand Alfa Romeo is not good in the impression of consumers, quality and word-of-mouth are the biggest problems.

The price collapses! Earlier, a number of Alfa Romeo car dealers offered a "65% discount" in all major channels. In addition, a Volkswagen 4S store sold Alfa Romeo Stelvio at an original price of 426800 yuan, but now it has been reduced by nearly 160000 to a price of 268800 yuan. It is almost sold out at a discount of 6. 3%. If we talk to the sales about further offers, it is estimated that the price can be even lower.

The stock is serious! Some netizens revealed that patches of new Alfa Romeo cars were densely parked all over the parking lot.

Some people in the auto industry said that all Alfa Romeo sold at half price, and the 16-year-old car was still lying in the corner.

At present, only two models of Alfa Romeo are on sale in China, namely the Giulia and Stelvio SUV, with low sales, broken prices and heavy inventory. The brand, which was once the dream car of many fans, has almost smashed its image when it entered China.

Poor reputation for quality, feelings to gather together? The quality rankings of FCA Group brands are not good in all major report rankings. For example, in the Consumer report 2019 auto brand reliability ranking, FCA brands already account for half of the bottom dozens, including Fiat at the bottom, as well as Jeep, Alda Romeo, Dodge and Chrysler. Alfa Romeo, as a brand with racing gene, high honor and sense of history, has successfully surrounded many fans in China, but the brand lacks precipitation in China and has been plagued by quality and word-of-mouth problems for a long time, which greatly reduces people's recognition of it.

One of the most liked comments from netizens said: even if you can afford it, can you afford it?

People in the industry commented that the image of "high failure rate, high maintenance price, and low value preservation rate" is deep-rooted among consumers, and if manufacturers do not take action, this brand will be abolished in China....

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