AutoBeta(AutoBeta.net)05/12 Report--

Volkswagen flagship sedan is not "Phaeton" but because of the discontinuation of Phaeton, the replacement of Volkswagen flagship sedan is "Hui Ang".

However, the performance of the car is not as responsive as the evaluation of the car. Huiang sold only 1483 vehicles in March and 3697 in the first quarter, down more than 40% year-on-year, while the flagship model spread almost nothing.

In the previous Jinbo Fair, Hui Ang, as a reception car for the conference, was also appreciated by all parties. Therefore, Hui Ang was regarded as a car that could represent the advanced level of Shanghai manufacturing and had the appearance of a luxury car. The restrained appearance, humanized interior, high-tech performance and intelligent level continue the various characteristics of Phaeton, and the price only needs the general of Phaeton. However, it does not see all kinds of communication and marketing of the car, even less important than ordinary models.

As the flagship model, Hui Ang did not see that Volkswagen put the car on the center of gravity. At this year's Shanghai Auto Show, the seat displayed by Hui Ang was not as important as other ordinary models. After Touang, it was only an ordinary exhibition car. Ask booth personnel why this flagship model is not the main launch model, the answer is: this car is not easy to sell.

Hui Ang as a luxury car should have some configuration, but the only explanation is because it does not have "Chinese local luxury car culture", relatively low price and too low-key design, should be the reason for the high evaluation of the model, low sales.

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