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Recently, I learned from the domestic media that the assets belonging to Shenzhen GIONEE mobile phone Communication equipment Co., Ltd. were auctioned at Ali auction. The main reason for this auction is that GIONEE mobile phone Company has entered bankruptcy proceedings. The specific subject matter of the auction is the car owned by Jinli Company. From the auction page, there are many commercial cars in the auction, starting prices range from tens of thousands to hundreds of thousands, and as of today, these models have been auctioned off.

The results of the auction have come out. Jin Li Communications has put up 18 cars for auction at Ali auction, with starting prices ranging from 57800 yuan to 1.499 million yuan. Of these, 14 cars were sold and 4 cars failed to sell. Among the sold cars, the highest value was a Mercedes-Benz S600 sedan worth nearly 1.5 million yuan after 186 bids, and finally sold at a price of 2101815 yuan, more than 500,000 yuan higher than the evaluation, and the transaction price of all the subject matter was about 5 million yuan.

On December 17, 2018, the court formally ruled that Jinli Group went bankrupt. GIONEE mobile phone has had a financial crisis since the beginning of 2018. It was reported online that Jinli's capital chain was accelerated by gambling, but Liu Lirong said in an interview. The root cause of Jinli's capital chain breakage is that it has been losing money for a long time.

Jinli is a subsidiary of Shenzhen Jinli Communication equipment Co., Ltd. the company was established on September 16, 2002 with a registered capital of 200 million yuan. Jinli Group has a production base, Jinli Industrial Park and Indian factories. The Jinli Building is being built. Jinli Industrial Park, located in Songshan Lake, Dongguan, Guangdong Province, covers an area of 258mu with an investment of 2.3 billion. The annual production capacity is as high as 80 million units.

Jinli has owned four research and development institutes in Shenzhen, Beijing, overseas and OS, independently developed products, obtained 1557 national patents, and developed the amigo operating system, which has been updated to version 5.0. GIONEE mobile phone invited artists such as Feng Xiaogang, Xue Zhiqian, Xu Fan and Liu Tao to endorse between 2016 and 2017, and also named "the strongest brain", "The Smiling、Proud Wanderer", "Happy Comedian" and other programs.

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