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Alpha, an Italian sports car brand with 109 years of automobile history. Romeo, which has a certain weight in many car brands, is often labeled as "Italian supercar", "track gene" and so on. Now Alfa Romeo and Ferrari, Maserati and Fiat belong to the Italian FCA Group, the two will share some technology, so Alfa Romeo has the title of "civilian Ferrari".

After Alfa Romeo entered the Chinese market a few years ago, it successively introduced two models: the Giulia and the stelvio, a medium-sized sedan and a medium-sized SUV, but these two new models did not achieve excellent sales results, probably because the niche and sports positioning of the brand made more consumers not interested in it.

Sales of Alfa Romeo began to decline in 2018, with data showing that Giulia sold 2066 units from January to October in 2018, while Stelvio sold 1768 from January to October in 2018, and only 3834 Giulia and Stelvio cars were sold in the first 10 months of 2018.

According to reports, due to dealer inventory pressure and sales performance, some dealers began to offer a "65% discount" discount on cars in various channels, such as Alfa Romeo Stelvio, the original price is 426800 yuan, now it has dropped nearly 160000, the price is 268800 yuan, almost selling at a discount of 6. 3%, while the official starting price of Giulia is 320000, after the discount The terminal price of Giulia is only 208000 yuan. If we talk to the sales about further offers, it is estimated that the price can be even lower.

Some netizens even revealed that hundreds of new Alfa Romeo cars had become inventory cars because they could not be sold, which filled the entire parking lot. After the terminal market has offered a price reduction of 65% discount, there are still many reasons behind it, but the most important factors are imperfect sales channels and after-sales maintenance. It is understood that Alfa Romeo did not set up its own independent 4s store after returning to China, but sold through the same channel as Maserati. For the owners of Giulia and Stelvio, the biggest problem after buying a car is follow-up maintenance and repair, which not only wastes more time and cost, but also wastes the price cost of the brand.

And on July 1 this year, many parts of China will implement the new national six emission standards, and in the future, most parts of China will only allow the sale of new sixth grade cars. As the emission standards of some Alfa Romeo models are national five, coupled with the fact that sales have been relatively low, a large number of cars have become inventory, which will face great difficulties if they cannot be sold.

People in the industry have commented that Alfa Romeo has the characteristics of "high failure rate, high maintenance price and low value preservation rate". In addition, Alfa Romeo is not well known in China, and the product maintenance and maintenance system in the later stage is not perfect, how to solve its own good sales system and the quality of the product itself? it is the biggest problem that Alfa Romeo wants to solve at present.

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