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The major brand manufacturers have some sales skills for competitors, through the understanding of competitive models to find out deficiencies, grasp the handle of each other, to achieve the goal of "raising themselves and belittling others".

A manufacturer's attack on NIO has been exposed online, not only for ES8, but also for ES6, which is not yet on the market.

For ES8:

1.PPT car, claimed to be China's Tesla, no R & D team, no production base, rented Jianghuai Automobile production base, all auto parts are purchased, it is not too much to call it China's new energy vehicle third-class assembly plant, how can the quality be credible?

two。 Official promotion of comprehensive mileage 355km, according to customer and media evaluation, the actual range of less than 250km, but the sales price is as high as more than 400000, 10, 000 vehicles sold in 18 years, most of which were purchased by senior executives of Ulay and internal employees of venture capital companies, there have been multiple high-speed loss of power this year, vehicle artificial intelligence system NOMI jammed and other driving failures that have not been solved so far.

3. In 1919, the electricity exchange policy was introduced. The original battery of 70 degrees was recycled and replaced to 84 degrees. In addition to the man-hour fee, it was necessary to charge an additional cost of 50, 000 yuan and only increase the battery capacity of 14 kilowatt-hours, which is equivalent to charging more than 3500 yuan per kilowatt-hour of electricity. It is more than twice the national subsidy standard, so it can be seen that earning customers' money comes first.

For ES6:

1. Because of advertising around the world at any cost and deceiving mass consumers, Xilai has been collectively sued by shareholders in the United States because it has faced losses of tens of billions of dollars in the past two years. According to insiders, the working capital of the company has been less than the four-month expenditure of employees' salaries. In order to protect themselves, they have laid off a large number of employees at the beginning of this year. Once there is no new capital injection, facing the risk of bankruptcy, how to protect the car rights and interests of customers?

2.ES6 initial filing of new energy promotion catalogue using Ningde era "NCM811" high-nickel ternary lithium battery, because the battery is still in the research and development stage, before the ES6 listing can not achieve mass production, ES6 in pursuit of market share, this year re-apply for the catalogue, replace the battery with an energy density of 135battery. As we all know, the R & D and test cycle of the core components of the vehicle is 3 years, and ES6 is so anxious to put it on the market that the test cycle left for itself less than 3 months basically belongs to the road test of customers, ignoring the safety of customers.

3. NIO has never built its own after-sales service team and is attached to some minority maintenance factories in the authorized society. customers who buy ES8 in the early stage can only contact the manufacturer directly after the vehicle failure, waiting for the manufacturer to arrange a third-party maintenance factory for rescue solution, the technical professionalism is poor, and the after-sales service efficiency is very low.

Of course, the competitor's attack speech is sharp, hit the pain point, part of the content is an objective fact, but there may also be some exaggerated and false elements to achieve the goal.

NIO has not responded to the attack tactics of a certain manufacturer.

In 2018 alone, Lulai has suffered a loss of as much as 9 billion yuan. ES8 delivered 1139 units in April this year, with a total delivery volume of 16710 units. The second model, the ES6, will be delivered in June, with a battery pack with a capacity of 70kWh/84kWh and a comprehensive range of 420-510km with a price of 35.80-458000 yuan. CEO Li Bin said that ES6 is a strategic product that will enter a larger market segment and need to ensure that subsequent production and delivery can meet market demand in a timely manner.

So, who is this mysterious manufacturer? Which brand of car comes directly to the standard to ES6?

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