AutoBeta(AutoBeta.net)02/22 Report--

Recently, the media have noticed that Toyota has registered the "WIGO/AGYA" trademark in China, so there is speculation that Toyota may introduce two cheap cars, the WIGO and the AGYA, for less than 60, 000 yuan in China, although Toyota officials denied this today.

Toyota China said in an interview with domestic media today that the application for registration of two new trademarks, WIGO and AGYA, was submitted in China simply for trademark protection, not for the expansion of the cheap car market.

At present, Toyota has Weiqi and Zhixuan small cars in China, the starting price of these two models is less than 70,000 yuan, and the price of Toyota WIGO is lower than that of Toyota Weiqi in Southeast Asia, so if WIGO and AGYA enter China, the price may be further lower than that of Weiqi, and its price may be less than 60,000 yuan after entering China.

In China, Volkswagen is laying out a new low-cost car brand, Jetta, as the 13th brand of the Volkswagen Group, Jetta will be launched in Germany for the Chinese market, and will be launched in Wolfsburg, Germany, on February 26 local time.

The competition in the domestic cheap car market is also very fierce. The market segment of less than 100,000 is always dominated by domestic independent brands, and the advantage of high configuration and low price is also difficult for joint venture brands to do, and it is not easy for joint venture cars to get a foot in the low-end market.

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