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Mercedes-Benz reported that global sales fell 5.5% in April from a year earlier, but sales in China hit a record high for the same period.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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The Mercedes-Benz brand of Germany's Durham Group released its April sales figures, with global sales of 181936 vehicles in April, down 5.5 per cent from a year earlier. At the end of April, Mercedes-Benz sold 742809 vehicles globally in the first four months of this year, down 5.6 per cent from the same period last year. Sales of the smart brand, which belongs to the same group, reached 11600 in April, up 14.3 per cent from a year earlier; cumulative sales from January to April 2019 were 38600, down 5.5 per cent from a year earlier.

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In all regions of the world, Mercedes-Benz delivered 71263 new cars in April, down 4.8 per cent from a year earlier. In the Asia-Pacific region, Mercedes-Benz sold 79125 new cars in April, down 1.4 per cent from a year earlier. But in China, Mercedes-Benz sales hit a record high of 57707 vehicles in April, up 0.8% from January to April. Mercedes-Benz brand sales in China totaled 232050 vehicles, up 2.2% from a year earlier.

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In terms of all levels of models, Mercedes-Benz compact models still achieved growth in April, selling a total of 49000 new cars, up 6% year-on-year and double-digit growth in the sales of X-Class A models. Sales of 45.3% of the X-Class C sedans and station wagons were basically the same as in the same period last year. Among them, the cumulative sales of C-class cars in the first four months of the long wheelbase version set a new record for the same period, with an increase of 10.9% over the same period last year.

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Although rights incidents such as "Mercedes-Benz, the star of Xi'an" have occurred in China, sales in April can still reach a new high for the same period, indicating that luxury car brands like Mercedes-Benz still have great potential for development. some professionals pointed out that China's middle class will reach 50% of the population in 2020, or almost 700 million. Therefore, the market volume of luxury car brands is still very considerable.

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