AutoBeta(AutoBeta.net)05/15 Report--

Mercedes-Benz announced global sales figures for April: global sales of 181936 vehicles in April, down 5.5 per cent from a year earlier, and cumulative global sales of 742809 vehicles from January to April 2019, down 5.6 per cent from a year earlier. Domestically, Mercedes-Benz sold 57707 vehicles in April, up 0.8 per cent from a year earlier. From January to April this year, Mercedes-Benz sold 232050 vehicles in China, up 2.2 per cent from a year earlier. Despite the decline in global sales, Mercedes-Benz sales in China reached the highest level in the same period. As a result of the "Mercedes-Benz female owner rights protection" incident, the end consumer market did not choose to give up Mercedes-Benz. The sales data proved to be unaffected.

German brands have always been the image of China's high-end cars, while Mercedes-Benz is the luxury car of luxury cars. From the current popular C-Class and E-Class, these two models are accurately positioned and meet the market demand. Although the C-Class has fallen below 300000, the C-Class luxury and E-Class business style make the product design ability far surpass the competitive products such as BMW and Audi. There are three key factors for Mercedes-Benz to win the market: design, brand and positioning. Consumers who can consume the product care about it. No matter whether the business positioning is in line with your identity or not.

Of course, some people spit out the high maintenance costs of Mercedes-Benz. Some people say they are bad about Mercedes-Benz's central control operation, but no one seems to complain about the design of Mercedes-Benz appearance. It is clear that Mercedes-Benz's design attracts many consumers, and its luxurious and comprehensive style makes it an irreplaceable advantage among similar products, especially in terms of interior performance. So it is not difficult to see why Mercedes-Benz's sales figures in China are growing. The Mercedes-Benz oil spill did not affect consumers' determination to choose Mercedes-Benz.

In Europe, Mercedes-Benz sold 71300 new cars in April, down 4.8 per cent from a year earlier, of which 25000 were sold in Germany, down 1.3 per cent from a year earlier. In NAFTA, Mercedes-Benz sold 27600 new cars in April, down 16.9 per cent from a year earlier, while US sales fell 15.7 per cent to 22900 in April. In the Asia-Pacific region, Mercedes-Benz sales are generally good. In addition to creating new sales in China, the Mercedes-Benz brand sold cumulatively from January to April 2019 in Singapore and Vietnam. Set a record in the same period.

Conclusion: the global market downturn is an indisputable fact. Even Mercedes-Benz can't shake off the decline in global sales, but in the Chinese market, sales reached the highest level in the same period, especially the C-Class cumulative sales of the long-axis version. The growth figures show that the Mercedes-Benz brand is still high in the hearts of the Chinese.

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