AutoBeta(AutoBeta.net)05/16 Report--

Korean cars with a lower and lower market share, some of the best-selling models in the past are almost forgotten by consumers, such as the following Kia K3. Dongfeng Yueda Kia new K3 officially listed, the price of 9.88-128800 yuan, the main selling model equipped with the power layout of 1.5L+CVT.

On the basis of the overseas version, the new Kia K3 makes some local design changes for the Chinese market, the front face shape is also exclusive to domestic cars, the tiger whistle grille is larger, and adopts straight waterfall front middle net. The tail retains the through style, and the light strip in the middle is only used as a style and cannot be lit by itself. The size of the car body is 4660 × 1780 × 1450mm and the wheelbase is 2700mm.

Whether it is Kia or Hyundai, the new car has tended to be homogenized in interior design, with a suspended central control screen in the middle, air conditioning outlets below, and some functional layouts such as buttons and knobs, resulting in a moderate overall design. The high-end model also provides electronic handbrake, front seat ventilation / heating, steering wheel heating, driving mode selection, automatic start and stop, parking radar, shift dial, LCD dashboard display and a number of active safety configurations.

The new domestic K3 provides two 1.5L/1.4T engines, of which the 1.5L engine has a maximum power of 115hp and a maximum torque of 144Nm. It matches the CVT continuously variable transmission and has no manual gear. A 1.4T model with 130 horsepower is equipped with a seven-speed double-clutch gearbox.

Kia K3 faces competitors such as Nissan Xuanyi, Hyundai lead, Carola and so on. When these mainstream models have large end-of-market concessions, Kia K3 will be listed at this time, and its consistent cost-effective performance will be greatly reduced. The brand does not have an advantage, and under the pressure of market competition, it is believed that Kia K3 will reduce its price soon.

At present, the position of Korean cars in the Chinese market is very awkward. After a sharp drop in sales, it is basically reduced to a market competing with independent brands. When the styling design and performance-to-price ratio of Korean cars are no longer unique advantages, what strength will they use to deal with the market competition?

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