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French PSA Group and Dongfeng in China joint venture "Dragon Motor" sales have been declining in recent years, a large number of factory capacity has been idle. Recently, DPCA held a supplier conference in 2019 and worked with more than 400 suppliers to plan its development in 2019. PSA confirmed that it will launch more new models in DPCA and export an important global model to overseas markets.

Mr. MASSIMO ROSERBA, the new general manager of DPCA, said that PSA Group will have many projects launched in China in the future, and the development of important models will fully take into account the needs of the Chinese market. At the beginning of this year, it was decided that an important global model would be supplied to the world by DPCA as the only place of production.

According to people familiar with the matter, PSA has confirmed that the new car project that will return to North America will be located in DPCA.

According to earlier news, PSA Group intends to set up Atlanta as the new North American headquarters and plans to return to the US market in 2026 (PSA Group announced its withdrawal from the US market in 1991). Carlos Tavares, CEO of PSA Group, also said that the company will return to the US market in 2026 and that the company has begun to develop vehicles that meet US regulations.

It is understood that in terms of products, DPCA plans to maintain at least one new model for each brand every year; speed up the upgrading of the powertrain and fully switch to the sixth grade of the country; fully enter the field of new energy and speed up the launch of PHEV hybrid and pure electric products.

In terms of brand building, Shengong Automobile has also made changes. Li Jun, the new deputy executive general manager of DPCA, said that in 2019, based on brand differentiation, we will further tell the brand story and strengthen the brand equity; optimize the network planning and layout to improve the overall health of the network; and optimize the business policy. enhance dealer confidence, improve dealer ecology, and rebuild trust with dealers. Further promote the focus on core models, focus on high potential areas, focus on important marketing events, focus on the target population, and make every effort to seek marketing breakthroughs.

In recent years, due to the intensification of market competition and strategic mistakes of DPCA, PAS's market share in China continues to decline, until it falls into an unfavorable situation in dire straits. Now the French finally take it seriously and begin to rebuild the dragon.

DPCA's cumulative sales for the whole year of 2018 was 253400, down 31.88% from the same period last year, and set an all-time low sales target of 235000 this year. In January, DPCA delivered only 18213 dual-brand terminals, including 10458 Dongfeng Peugeot and 7755 Dongfeng Citroen.

DPCA's blockbuster model this year is Dongfeng Peugeot's new generation 508L, which is currently priced at 160000 yuan. The new car features 1.6T and 1.8T power, matched with an eight-speed manual gearbox, and went on sale in March.

Founded in 1992, DPCA is a joint venture between Dongfeng and PSA Group, which mainly produces and sells Dongfeng Peugeot and Dongfeng Citroen series models.

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