AutoBeta(AutoBeta.net)05/23 Report--

Alain visser, chief executive of Lecker Design Center in Gothenburg, Sweden, said in an interview that as Geely's first luxury brand, unlike Volvo and Lotus, the company sees itself as a mobile car brand with Internet thinking.

Viseer said at the Automotive News Europe Conference on Wednesday that Geely has two expectations for Lectra: first, to become a leading global brand in China. Second, Lectra will not be an ordinary sub-brand of Geely, Ling Ke will be a brand that challenges the existing model of the automobile industry.

GAC GROUP will postpone plans to launch in the United States next year, but Lectra is pushing ahead with its sales plans in the United States, which will officially launch in the United States by the end of 2021.

In Europe, Lectra will formally abolish the traditional fixed dealers in mid-2020, which is a break from the existing business model of the automobile industry. Visser said Lecker will have two or three directly affiliated flagship stores in European countries, and will tour second-and third-tier cities in the country with (pop-up store) mobile stores.

For example, Lecker's Swedish flagship store is set up in the capital Stockholm, which means that customers who are interested in Lecker in Gothenburg need to wait until the mobile store comes to town to visit the real car. Visser says mobile stores will stay in the city for a month.

Everything in the mobile store-sofas, chairs, espresso cups-can be sold. Visser says the program has proved popular. Many companies have contacted Lecker and asked to put their products in Lecker's mobile stores. These products include bicycles, shoes and furniture. "We are not looking for partners, we are choosing partners," Visser said.

Lectra's mobile store model will break the existing model of car dealers stationed in a certain city, and in Lecker's mobile store, the products and services sold are not only cars, but also more kinds of goods. Lectra's model will provide a valuable reference for other automakers.

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