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Speaking of Cadillac ATS-L, I believe many people have a good evaluation, as the main model of domestic second-tier luxury brands, affordable, high configuration, cost-effective rear-drive.

Recently, there has been news on the Internet that the price of Cadillac ATS-L has "plunged". Among them, the moments of the salespeople show that the guide price of the low-equipped model is 273800, and now the license plate price of the new car bag is only 150000, which is on sale! For such a price, it is really Civic price.

However, the car is much lower than the normal market price, and many netizens question that there is something wrong with the car. At present, it is relatively reliable for ATS-L low-equipped cars to land at around 200000.

It is indeed a bit of a surprise that the second-tier luxury brand medium-sized cars sell for less than 200000. In fact, the Cadillac brand terminal market discount has always been relatively large, mainly through price reduction competition, coupled with the ATS-L which has been listed for more than 6 years is nearing replacement, and the sixth emission is about to be implemented, there will be a market sale, through this way to quickly get rid of inventory is also a way.

Interestingly, the used car platform shows that there are a large number of quasi-new models with low ATS-L configuration, and the price is also around 200000 yuan.

The ATS-L is equipped with 2.0T+8AT powertrain, with a maximum engine power of 279hp and a peak torque of 400Nm. For this parameter, it has to be said to be quite eye-catching in the same class of models. As early as September 2018, Cadillac announced at the annual dealership meeting in the United States that the CTS and ATS cars would be discontinued and replaced by Cadillac CT5 and CT4, which would continue to be built using rear-drive platforms.

As a luxury brand, the price collapse has a great negative impact on the brand, not only hurt the old car owners, but also lower the price of the brand premium. Cadillac's price reduction is likely to be a "double-edged sword". Although the market discount has greatly increased sales and won the champion position of second-tier luxury brands, it will inevitably have a negative impact on the overall brand image.

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