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The Cadillac ATS-L, an entry-level luxury sedan with positioning sports, has always competed with BMW 3-Series, Mercedes-Benz C-Class and Audi A4L models of the same class, but is as powerful as BMW 3-Series, powered by a 2.0T turbocharged engine and 8AT gearbox. Despite the rear-drive layout, the ratio of front and rear body weight reaches 50:50, such a strong model has recently been exposed online for sale at an ultra-low price of 150000. You can buy an ATS-L with money from the Civic!

Although there are many rumors on the Internet that you can pick up a car with a license plate of 150000, but in most 4S stores, the price of this car is still about 200000 yuan, and other products of the same level are at least more than 100000 yuan more expensive than it. 150000 can buy ATS-L this information, at present really can not verify whether it is true or false, as a luxury car brand, Cadillac such a wide range of price reduction, may have a very bad impact on its own brand, why Cadillac ATS-L price reduction? Let's analyze it from several aspects to see if it is correct.

1. Cadillac faces the implementation of the sixth national emission standard! In fact, it is not just Cadillac, all cars can only be sold after June 30, and cars of Grade 5 cannot be licensed. Therefore, for manufacturers, they must sell all the cars of the five countries by June 30. And Cadillac has always been a car that does not sell very well. So it has a lot of inventory to deal with. As a result, dealers are forced to sell at reduced prices, otherwise they will have to be thrown into their hands.

2. Cadillac ATS-L is going to stop production! After the suspension of production of the Cadillac ATS-L, there will be no follow-up models, which will be replaced by the CT4. In other words, the platform of cash ATS-L will be replaced by a new replacement. Although officials say it does not affect the after-sales and maintenance of car owners, we all know that this is unlikely, such as the BMW 3-Series, which will also reduce the number of related accessories after the old model has been discontinued for three or four years.

3. Cadillac ATS-L after-sales trouble, high price of accessories! After its launch, Cadillac ATS-L has become a performance car in the eyes of many young consumers. Although it has been extended for the Chinese market, it is not very attractive to consumers.

In terms of after-sale and maintenance, it is not because of the high maintenance price, but because the related accessories are expensive after the discontinuation of production. And the inventory of spare parts nationwide will not be very large, so for consumers, regular maintenance is not a big problem, but once the need for repair, after-sales will be a particularly troublesome thing.

4. Cadillac ATS-L has high fuel consumption, many glitches and low value preservation rate. Regardless of the consumer's financial ability to buy this class of models, fuel consumption is still a point to consider when buying a car, while the fuel consumption of American cars has always been on the high side of the impression of domestic consumers, which has stopped some people.

In the automobile market, there is the impression that the value preservation rate of American cars is on the low side. The high pricing of new ATS-L cars, coupled with the consistent poor sales, will be greatly discounted and promoted immediately, which is a huge blow to the earliest buyers. Now that the price of new cars is less than 200000, how can you put up with those old users who bought cars at the original price?

As a luxury brand, the price collapse has a great negative impact on the brand, not only hurt the old car owners, but also lower the price of the brand premium. Cadillac's price reduction is likely to be a "double-edged sword". Although the market discount has increased sales in a short period of time, it is unclear what negative impact it will have on the brand image in the future.

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