AutoBeta(AutoBeta.net)05/27 Report--

Mazda, which has the value concept of "creating blue sky technology" and "the unity of man and horse", has recently been bowing to reality. Mazda, which claims that it will never cut prices, has also made preferential activities to significantly reduce prices in the face of declining performance and unable to sell inventory cars.

Some media revealed that the naked car costs 189800 FAW Mazda 2018 Atez, with a discount of nearly 40, 000, which can be driven away with only 150000.

Earlier, Yan Xinglong, Mazda's head of public relations in China, said in response to the "chattering" Chinese market: "We accept the objective fact of declining sales, but Mazda will not change its established strategy (value sales) because of the decline in sales. And will not take price reduction measures.

According to the relevant portals, the price of Atez before the discount is 17.58-237800 yuan, and the price after the discount is 15.28-182800 yuan, with a maximum discount range of 55000 yuan. However, with regard to the 150000 plus drive rumored on the Internet, it is only the price of a naked car, and the terminal price of the lowest configuration of Atez is still 174900 yuan. Also know that the price concessions are not only for Atez, FAW Mazda and Changan Mazda all models have price concessions, including the newly listed CX-8 also has a small discount.

Mazda's successive setbacks in the Chinese market also have something to do with the declining market. China's passenger car sales fell 11.9% from January to April compared with the same period last year, which has fallen for 11 consecutive months, while new car sales are depressed. After the launch of the new car, the CX-8, for example, only 124 cars were sold in March. Mazda fell by 32% from January to April, far faster than the overall market. Compared with Toyota and Honda, which are Japanese brands, Toyota and Honda have achieved continuous sales growth in China.

Yan Xinglong also said, "Mazda focuses on brands and services. Regardless of the decline in sales, Mazda's overall strategy will not change. It will change sales through new launches in the second half of the year."

Previously, it was rumored that FAW Mazda would withdraw from the market after the life cycle of cash models, including future Atez follow-up models, or perhaps introduce FAW Mazda products into Changan Mazda. However, there is no official response to whether FAW Mazda will be delisted. "FAW Mazda and Changan Mazda will not merge, and there is no such consideration at present," said Yukihiko Watanabe, chairman of Mazda China.

Perhaps because of the changeable situation in the Chinese market, the price war can not be ignored. Mazda's obsession is not a good thing either. For consumers, "price" is also a very important reason for choice.

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