AutoBeta(AutoBeta.net)05/27 Report--

The headtext D animation must be familiar to many post-90s generation, and the tofu car in the animation is often ridiculed as a magic car. In China, there are many miraculous car models, including the old Jetta, which has remained unchanged for 30 years, the Harvard H6, which is known as cutting mountains and stones, and the recognized Wuling Hongguang.

Recently, a picture on the Internet shows that SAIC GM Wuling Motor Co., Ltd. is applying for the trademark of "Qiuming Mountain God car", but no official information has been released so far. The trademark can also be found in the Economic Information Center of the State Administration for Industry and Commerce.

The Qiumingshan miraculous car originally belonged to the Toyota SPRINTER TRUENO 86 model driven by the hero Fujiwara Takumi in the headline D, which was produced in the 1980s and is an economy-oriented car sold in Japan and North America and Australia. It has nothing to do with Wuling Hongguang in this article, but the majority of netizens have been called the magic car because of its versatility and applicability.

In the eyes of the majority of netizens, Wuling has become the protagonist. For example, in a certain corner somewhere, I have a van covered with sewers to clear the silt. I can see very clearly that his car logo is Wuling Hongguang. If you know who he is, please tell him: Saturday night, I will wait for him in Qiumingshan! " Wait, there's an endless stream of jokes.

The Corvette, an American national treasure sports car owned by General Motors, is jokingly called Wuling supercar by netizens because its logo shape is quite similar to Wuling's outline. Many domestic supercar owners even put Wuling Hongguang on the back of the car and are proud of it.

Before that, there was a well-known car blogger who really pulled a Wuling Hongguang to Japan's Hazel Mingshan (the legendary Qiumingshan) to compete with AE86, once again raising the popularity of this economical Wuling car to a higher level.

And Wuling Hongguang in the actual use is also welcomed by the majority of consumers, excellent space layout, front and rear drive, fuel consumption economy, simple structure and convenient maintenance, whether family travel or pull goods to do business. He can be seen in first-tier cities, in remote rural areas and even on the road to Qinghai and Tibet.

But after all, a joke is a joke. judging from the market performance of SAIC Wuling in recent years, Wuling continues to build miraculous cars in enriching product lines and brand building.

This year, Wuling changed the logo design of Baojun brand into a diamond-shaped embossed horsehead design, which established the direction that the brand began to move towards multiplication, but space and economy are still SAIC Wuling's skills.

The rejuvenation of products is the marketing means of Wuling, cross-border with musician Zhou Bichang, the strongest brain Wang Yu Heng, scientific young man Ji 13, and cutting-edge automobile designer Gao Chenwei, attracting the attention of the new generation of consumers.

But in the first quarter of 2019, sales were 89062, with a total annual sales of 264074, down 40.78% from a year earlier.

Last year, SAIC Wuling had annual sales of 2.07 million vehicles (including overseas Indonesian sales data), which has been firmly in the top 10 of the MPV sales list. However, SAIC GM Wuling sold 534700 units in the first four months of this year, down about 26.5 per cent from a year earlier. In the March data, all models of Wuling showed a decline; Baojun's March sales were 7728, down 35.77% from the same period last year; Baojun's March sales were 9941, down 31.43% from the same period last year; and Baojun's March sales were 14263. Wuling Hongguang, which is down 65.35% from a year earlier, also fell, with March sales of 41108 vehicles, down 22.02% from a year earlier.

The main reasons for Wuling's decline are:

With the continuous increase of homogeneous products in the market, the homogeneous products of many commercial vehicle manufacturers, such as Changan Auchan, Dongfeng, Jianghuai Commercial, and so on, the differentiation of market products is constantly increasing. Wuling's advantage of seizing the market with low profit space no longer exists.

Competitors' products push through the old and bring forth the new, and the products are not updated in a timely manner. Wuling series models have been launched for so many years, compared with other car companies continue to push through the old and bring forth the new, Wuling's models are basically on the market to sew and mend, and a few years later, Wuling's products are less attractive to customers.

In addition, in terms of innovation, Wuling Hongguang also appears particularly weak. It is not only the same for many years, but also has not made any great achievements in the overall performance and configuration, which can be said to be very disappointing. In combination with other car companies for comparison, Wuling Hongguang is even more unpopular.

It seems that Wuling still needs some work to build into a "magic car".

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat