AutoBeta(AutoBeta.net)05/28 Report--

Japanese car company Mazda has announced that a new generation of Mazda 3 AXELA will adopt a globally consistent naming style, and the new car will be named as "MAZDA3" to raise the awareness of the Mazda brand, Japanese media reported. Mazda plans to update all its product groups, from appearance to body design to engines, and this is the first move.

Mazda 3 was named Mazda 3 when it first entered the domestic market, but Mazda 3 adopted the naming method of AXELA after the replacement. It should be pointed out that Mazda 3 is called "Axela" in Japan, and Anksera is the direct transliteration of Axela. The return of Mazda to the combination of brand names and numbers will be more conducive to consumers' awareness of some models. It is understood that this naming method will be global and will begin with a new generation of Mazda 3.

The model sold more than 10,000 vehicles a month from 2016 to 2018, but only more than 20, 000 were sold in April 2019, the 12th consecutive decline in Mazda's monthly sales compared with the same period a year earlier. "there will be no price reduction, but value sales will be maintained," said Akuhiko Watanabe, chairman of Mazda (China) Enterprise Management Company, in an interview at the Shanghai auto show.

Even though Mazda's sales fell by 30,000 last year, Mr Watanabe said Mazda was "still second only to 2017 and 2016". All along, Mazda is unwilling to participate in price competition in order to ensure the value of the brand. However, competitors pull down product prices again, which is bound to have an impact on Mazda's strategy of adhering to the price bottom line, and a decline in sales is inevitable.

At this year's Shanghai Auto Show, Mr. Yukihiko Watanabe said: "2019 is the first year of the new generation of Mazda products, and the new MAZDA3', the first model of the new generation of technology products, is scheduled to be launched in the Chinese market within 2019." what will be the sales of this model after changing its name? We will continue to pay attention.

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